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Herschel Supply Co.

Financial Markets

An influx of rich Chinese has made the Canadian city, known for its outdoor lifestyle and ability to produce homegrown international brands, increasingly strategic to the global luxury sector.

Financial Markets

An influx of rich Chinese has made the Canadian city, known for its outdoor lifestyle and ability to produce homegrown international brands, increasingly strategic to the global luxury sector.

11 December 2017

Retail

The founder and former chief executive of Totokaelo, which opened an ambitious store in New York last autumn, is exiting the young luxury retailer, shortly after it was acquired by Herschel Capital Corp.

Retail

The founder and former chief executive of Totokaelo, which opened an ambitious store in New York last autumn, is exiting the young luxury retailer, shortly after it was acquired by Herschel Capital Corp.

20 September 2016

Retail

Young-luxury retailer Totokaelo, which opened an ambitious store in New York City last autumn, has entered into a deal with Vancouver-based Herschel Capital Corp., the owner of accessories brand Herschel Supply Co.

Retail

Young-luxury retailer Totokaelo, which opened an ambitious store in New York City last autumn, has entered into a deal with Vancouver-based Herschel Capital Corp., the owner of accessories brand Herschel…

Herschel Supply Co.’s Heritage Hardshell Luggage Was Built Tough for a Lifetime of Travel

Herschel Supply Co. introduces a new range of minimalist travel gear with its Herschel Heritage™ Hardshell Luggage. The new line is meant to find the perfect balance between refinement and ruggedness, ideal for frequent travelers who need a travel bag that’s streamlined in design and can last a lifetime.

The Heritage Hardshell range consists of carry-on and standard luggage available in medium and large sizes, and offered in black, pink, gray, blue and yellow. Each bag is crafted with 100% polycarbonate Ecosystem hardshell that is made up of 70% recycled road barricade material. The entire range passed rigorous performance tests to ensure impact strength and the ability to take on any hard tumbles – luggage were dropped from 1.28ft and placed inside a rotating barrel with 30 to 55 lbs of weight to simulate a variety of bumps and bounces. Additional strength tests included a trolley handle jerk test where it was lifted and dropped at different heights, a trolley handle cycle test that extended and closed the top handle 3000 times and a freeze/impact test where the luggage was placed inside a -18°C industrial freezer.

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Herschel Supply Co.

Travel bags become the next licensing frontier as brands, media firms eye $58 bn market

Rather than treating luggage as a functional purchase, brands are increasingly viewing it as a storytelling platform where design, utility and cultura...

23 Jul 2026

• Market Positioning. Herschel Supply Co. is leveraging the growing trend of viewing travel bags as storytelling platforms, aligning its products with design and cultural relevance.
• Growth Opportunity. The travel bag market is expanding significantly, presenting Herschel Supply Co. with new growth opportunities as brands and media firms explore this frontier.

What is Herschel Supply Co. known for?

Herschel Supply Co. is known for its stylish and functional travel bags and accessories

What market is Herschel Supply Co. targeting?

Herschel Supply Co. is targeting the travel bag market, which is projected to be worth $58 billion

How is Herschel Supply Co. differentiating its products?

The company is differentiating its products by focusing on design, utility, and cultural relevance, treating luggage as a storytelling platform.

What trends are influencing Herschel Supply Co.'s strategy?

The trend of viewing luggage as more than just functional items is influencing Herschel's strategy, prompting a focus on storytelling through design.

Is Herschel Supply Co. expanding its product…