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The limited-edition collaboration invites fans to travel with taste, transforming a beloved condiment into a must-have travel statement
PITTSBURGH, CHICAGO, & VANCOUVER, British Columbia, November 04, 2025--(BUSINESS WIRE)--Today, HEINZ, the global leader in condiments, is partnering with global lifestyle brand, Herschel Supply, to announce a first-ever collaboration uniting flavor and style. Inspired by the quarter of Gen Z and Millennials who pack their own condiments when dining on-the-go,1 the collection transforms HEINZ Ketchup into a stylish, travel-ready accessory—allowing fans to carry their favorite sauce with them this travel season, no matter the destination or travel size requirements.
As two iconic brands in their respective categories, the red-hot, limited-edition collaboration adds flavor to everyday travel in the quality and craftsmanship Herschel and HEINZ are known for. Combining Herschel's best-selling silhouette with HEINZ's unmistakably rich "ketchup red" color, the new luggage makes a bold, design-forward travel statement that balances function and style.
The Herschel x HEINZ collection features two standout pieces – the Herschel Heritage™ Hardshell Medium Luggage and the Herschel Heritage™ Hardshell…
“Is Herschel perfect?” the man in an American-flag suit and long white hair asks.
We gather together this Election Night, November 8, 2022, on the ballroom floor of the Omni Hotel, in Cobb County, outside Atlanta, to await the results: Senator Raphael Warnock versus Herschel Walker. The country keeps one eye on Georgia tonight. I’m anchored near the podium, next to the roped-off VIPs and Don Knobler in his red, white, and blue. Everybody wants pictures with Don. The VIP of the VIPs. The VIP for the People. Imagine if Santa collided midair with Evel Knievel and from the smoke and wreckage emerged a gregarious Dallas real-estate mogul.
Don says he and Herschel ride motorcycles together back in Texas.
“Am I perfect?” Don says and laughs wistfully.
Don was once ejected courtside from a Mavs game for telling Patrick Beverly to go fuck his mother.
“Are you perfect?” he asks and puts a hand on my shoulder.
Don squeezes my shoulder and raises a finger to his lips.
“But Jesus?” Don says and arches his eyebrows over his star-spangled glasses. “Jesus is good.”
No argument here, but I did want to hear more about those motorcycles as Don…
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Herschel Supply and Lego teamed on a new, limited-edition collection that merges visual creativity with practicality. The Herschel x Lego Collection debuts on Tuesday and will be available on Herschel’s official website and select retailers.
The collaborative collection features a series of four custom-designed Lego prints for totes, backpacks and more. With an emphasis on creativity and use of color, the prints pop against Herschel’s durable bags, adding a splash of vibrance to the popular and practical accessories.
“This collab with Lego was natural for me, I’ve been building with those bricks since I was a kid. It’s where I first started messing around with ideas and creating just for the fun of it,” said Jamie Cormack, cofounder of Herschel Supply.
“That same energy is what we try to bring to Herschel — making stuff that sparks curiosity. So, working with Lego just felt right. It’s fun, it’s creative, it doesn’t take itself too seriously — exactly how we like it,” Cormack said.
Designs from the limited-edition collection include Abstract Brick, featuring pops…