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“It’s given me a new lease of life. The vibe of this street means casual but quality,” says designer Helen McAlinden of her move to 19 Drury Street, where the mix of small Irish shops contrasts notably with nearby Grafton Street’s international brands, most of which are shoes.
The move has also encouraged her to broaden her offering because “we have to offer total solutions”, says McAlinden. That means collaborations with Sophie Lingerie, designed by former Wonderbra model Sophie Anderton, now living in Wicklow (well made, well priced bra tops €60 and bodies €90 in lovely colours that go equally well with palazzos or ball skirts); bespoke gloves from George Horn (who will also be making leather jackets and skirts for McAlinden on a made-to-measure basis); custom millinery from Anna Victoria Mulcahy in Galway; scarves from London-based Irish designer Rory Hutton; and bags from My Name is Ted.
There aren’t many Irish designers like McAlinden who is not only running a shop and delivering clothing collections twice a year but who is also involved in interiors and lifestyle brands such as her bed…