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At the beginning of 2021, BBC International acquired Heelys, taking the original wheeled shoe from fun experience and must-have accessory to an evolving lifestyle brand.
Considering the unique nature of Heelys, there is a lot more to come and BBC International says it believes it has only scratched the surface. Looking to the future Seth Campbell, corporate president of BBC International, and Josue Solano, chief executive officer at BBC International say that consumers can look forward to Heelys expansion into a full lifestyle brand, looking to new categories that are relevant to consumer beyond footwear.
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"Heelys is the original, authentic wheeled shoe and that's core to the brand," said Solano. "We've seen how much joy that Heelys brings to our consumers and it really is a whole lifestyle. Now owning the brand we'll be able to layer in relevant items that go along with the lifestyle."
While the company could not disclose specific details of what is to come, the possibilities are endless with opportunities for partnerships and collaborations and a wide range of products including apparel, headwear and luggage.
For BBC International, the past decade has been marked by various licensing deals and direct…