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At the beginning of 2021, BBC International acquired Heelys, taking the original wheeled shoe from fun experience and must-have accessory to an evolving lifestyle brand.
Considering the unique nature of Heelys, there is a lot more to come and BBC International says it believes it has only scratched the surface. Looking to the future Seth Campbell, corporate president of BBC International, and Josue Solano, chief executive officer at BBC International say that consumers can look forward to Heelys expansion into a full lifestyle brand, looking to new categories that are relevant to consumer beyond footwear.
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“Heelys is the original, authentic wheeled shoe and that’s core to the brand,” said Solano. “We’ve seen how much joy that Heelys brings to our consumers and it really is a whole lifestyle. Now owning the brand we’ll be able to layer in relevant items that go along with the lifestyle.”
While the company could not disclose specific details of what is to come, the possibilities are endless with opportunities for partnerships and collaborations and a wide range of products including apparel, headwear and luggage.
For BBC International, the past decade has been marked by various licensing deals and direct…
A Classic and Familiar Twist on the Original Wheeled Sneaker
NEW YORK, Oct. 22, 2020 (GLOBE NEWSWIRE) -- Heelys, the original shoes with wheels, which is owned by Sequential Brands Group, Inc. (Nasdaq:SQBG), is excited to announce a new collection with popular lifestyle footwear brand, Reebok. The collaboration features ten signature Reebok styles, with the added Heelys’ wheel technology.
Amongst a number of different collabs that Heelys has recently worked on, this marks the first time that the brand has teamed up with another sneaker brand. The Reebok styles will range in colors, patterns, and shapes – but in typical Heelys fashion, will all have the ability to go from a sneaker to a skate by shifting weight on to the heel.
The Reebok x Heelys collab comes in ten skus with ranging sizes: Kids Size 13-8, and Mens Size 9-13. The collection is released now ahead of the start of the holiday season making it the perfect gift for kids and adults alike.
“We are so excited to be teaming up with a global, timeless brand like Reebok. Reebok was born from sport, and Heelys from adventure. Together we make a shoe that’s ready to take…