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"Cuba Libre is about textures and colors. We're inspired by the natural landscape of Cuba," says Ben Goorin, a fourth-generation milliner and the owner and CEO of Goorin Bros. hat shop. He pinches the signature indent at the front of a sun-washed-turquoise fedora between his middle finger and thumb. The company, which moved its headquarters to San Francisco in 1949 after getting its start in the back of a horse cart in Pittsburgh in 1895, has released a spring collection of 22 unisex and ladies' hats that capture the exotic - if faded - vibrancy of Cuba.
"We've created a lot of the patterns in the collection based off of how you would experience Cuba today," says Goorin, who cites weathered wooden cigar boxes, peeling paint on Havana storefronts and ramshackle 1950s cars as among the inspirations. The majority of hats in the collection are made of straw, a tropical weather-friendly and suitcase-packable natural fiber.
"You can see the straw fedoras worn most of the year in Cuba, and it's sort of laid back and daytime. It's not just for special occasions but more about everyday life," Goorin says. Cuba Libre's flat-topped porkpie fedoras evoke images of old men puffing…
$40.00
The Goorin Brothers The Guard Dog Trucker Hat serves up downtown attitude with just the right dose of irreverence. In black, it delivers a crisp, punchy edge, grounded by that cult-favorite trucker silhouette and the tactile appeal of a mesh back panel. The front is anchored by bold embroidery—equal parts streetwise and playful—while the poly-cotton blend gives it a structured but responsive feel that sits comfortably with every wear. There’s a sense of history here, too, echoing Goorin Brothers’ heritage of making hats with substance and personality, season after season.
This trucker moves with you: the adjustable strap in back makes it easy to accommodate a range of sizes and styling moods, whether you’re throwing it on tight and low with post-gym sweats or letting it sit higher for a nonchalant, off-duty spin. The mesh panel lets the scalp breathe, while the pre-curved brim gives just enough shade—practical for sun-soaked afternoons or that enviable incognito effect. It holds its shape and frames the face without feeling bulky, making it an easy layer over undone hair, tucked braids, or nothing at all. With its logo hardware and old-school-cool proportions, this piece transitions from…
$40.00
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The Goorin Brothers Frenchie Trucker Hat is peak casual icon status: cool, unfussy, and finished with just enough attitude. With its black mesh back and embroidered French Bulldog front patch, it balances streetwear wit with workwear roots. The mix of polyester and cotton gives it structure where it counts—the front holds its shape—while the mesh keeps things vented and easy on even the stickiest afternoons. This is a hat with personality, a little wink from a century-old brand that still knows how to have fun with a classic silhouette.
Thoughtfully finished with an adjustable strap, the Frenchie Trucker adapts to your mood and your headspace—low, high, loose, snug, it lands right every time. The three-inch brim serves just the right shade for city errands or pool hangs, while the lightweight mesh back brings airflow without sacrificing form. Toss it into a tote, layer it with effortless denim and a tee, or make it the finishing touch on a tailored blazer moment—the versatility is limitless and unapologetically authentic. Goorin Brothers takes the everyday cap and leans all the way into character, offering something that’s just as much about attitude as it is about…