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The grips on your golf clubs have long been something of an afterthought. Even during a clubfitting, there’s often little time spent dialing in your grips. At the end of the process, you’re usually asked a simple question — What grip do you prefer? — and then you’re on your way.
The folks at Golf Pride don’t think this is the most prudent approach.
“We believe we’re designing equipment for your hands,” says James Ledford, Golf Pride president. “Not handles for your clubs.”
For Ledford, that distinction is more than semantics. Golf Pride thinks about grips as a true performance category, rather than just a finishing touch. While clubheads, shafts and balls have been studied for decades with standardized testing and performance metrics, grips have largely escaped the same level of scrutiny.
“There really haven’t been established protocols for how to study grips the way the industry studies equipment,” Ledford says. “We all understand clubhead delivery numbers. We don’t really have those standards yet for grips.”
That gap is what Golf Pride wants to close.
Instead of treating grips as passive components, the company is approaching them as active performance tools that influence strike quality, consistency and, most importantly, confidence…
If you can't beat 'em, join 'em. Or in the case of Golf Pride, if you've added a nice bit of market share to your bottom line with a new grip concept like the Reverse Taper, why not try and beat your competition at their own game?
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Say Hello To Golf Pride ZT
Building off the of success of the aforementioned Reverse Taper grip launched in 2024, Golf Pride is adding to their line of polyurethane grips the new Zero Taper, a grip that offers golfers the opportunity to create consistent hand feel from top to bottom of the grip.
Two years ago, we introduced Reverse Taper, and it quickly became one of the top-selling putter grips worldwide. With ZERO TAPER, we’re building on that success by offering players who favor a consistent geometric shape a grip that meets their needs.
-James Ledford, President of Golf Pride.
The grip features a very similar texture to the popular Reverse Taper, along with visual cues to help golfers place their hands in the same spot putt after putt. To…
Gear: Golf Pride Zero Taper (ZT) putter grips
Price: $34.99
Specs: Parallel, non-tapered polyurethane putter grip, available in medium (66 grams) and large (73 grams) sizes, 58R core, dimpled pattern texture, visual hand-placement cues, horseshoe-shaped backside
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Available: Feb. 17
Who it’s for: Golfers who prefer a parallel putter grip profile and want consistent feel and grip pressure beneath both hands
What you should know: Zero Taper is Golf Pride’s newest putter grip, designed to deliver a uniform feel from top hand to bottom hand while promoting repeatable hand placement and face awareness.
The Deep Dive: There’s always been a place in the putting world for golfers who prefer simplicity and symmetry in how a grip looks and feels in their hands. With Zero Taper, Golf Pride is leaning directly into that preference by introducing a fully parallel putter grip designed to maintain consistent feel from top to bottom.
The Golf Pride Zero Taper grip has a uniform thickness throughout its length.
Unlike traditional tapered putter grips that get narrower from the top toward the putter head, Zero Taper maintains a uniform geometric shape throughout. According to Golf Pride, that consistent profile is intended to help golfers apply even grip…