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Golf Pride Align Max Expands Line of Grips

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Golf Pride Joins The Crowd With Zero Taper Putter Grip

As part of its continued push into the modern putter grip space, Golf Pride is introducing its first Zero Taper putter grip.

If you can't beat 'em, join 'em. Or in the case of Golf Pride, if you've added a nice bit of market share to your bottom line with a new grip concept like the Reverse Taper, why not try and beat your competition at their own game?

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Say Hello To Golf Pride ZT

Building off the of success of the aforementioned Reverse Taper grip launched in 2024, Golf Pride is adding to their line of polyurethane grips the new Zero Taper, a grip that offers golfers the opportunity to create consistent hand feel from top to bottom of the grip.

Two years ago, we introduced Reverse Taper, and it quickly became one of the top-selling putter grips worldwide. With ZERO TAPER, we’re building on that success by offering players who favor a consistent geometric shape a grip that meets their needs.

-James Ledford, President of Golf Pride.

The grip features a very similar texture to the popular Reverse Taper, along with visual cues to help golfers place their hands in the same spot putt after putt. To…

Why Golf Pride wants to change the way you think about grips

The grips on your golf clubs have long been something of an afterthought. Even during a clubfitting, there’s often little time spent dialing in your grips. At the end of the process, you’re usually asked a simple question — What grip do you prefer? — and then you’re on your way.

The folks at Golf Pride don’t think this is the most prudent approach.

“We believe we’re designing equipment for your hands,” says James Ledford, Golf Pride president. “Not handles for your clubs.”

For Ledford, that distinction is more than semantics. Golf Pride thinks about grips as a true performance category, rather than just a finishing touch. While clubheads, shafts and balls have been studied for decades with standardized testing and performance metrics, grips have largely escaped the same level of scrutiny.

“There really haven’t been established protocols for how to study grips the way the industry studies equipment,” Ledford says. “We all understand clubhead delivery numbers. We don’t really have those standards yet for grips.”

That gap is what Golf Pride wants to close.

Instead of treating grips as passive components, the company is approaching them as active performance tools that influence strike quality, consistency and, most importantly, confidence…