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Some observers say French Connection peaked in its FCUK heyday in the late 1990s and early noughties, when consumers flocked to T-shirts emblazoned with the subversive slogan. It is a statement Simon Donoghue, director, direct to consumer and group communications, does not dispute.
“A swear word spelled incorrectly only has so much value, and it could only be funny for so long. And then people got bored of that. We have been nurturing and growing French Connection as a fashion brand since then.”

Simon Donoghue, director, direct to consumer & group communications, French Connection
French Connection Group’s time on the fashion retail landscape has been tempestuous since it was founded in 1972 by Stephen Marks (see history in box, below). It issued several profit warnings in the early 2000s as appetite for the infamous FCUK logo first began to wane.
The group dipped in and out of the red in the years that followed because of falling consumer demand, decrease in appetite for the logo and competition within the premium clothing market. Even in recent years it has struggled to turn its fortunes around.
50 years of French Connection:
French Connection is founded by Stephen Marks in 1972. His partner,…
French isn't just spoken in France - more than 100 million speakers use French in over 50 countries throughout the world.
The BBC TV programme The French Connection looks at how French is spoken around the world. What does the language represent for its different communities, and what does the future hold for this ever-changing language? Here are some key extracts from the programme. You can also check the links for more information.
Read the programme transcript.

In Francophone regions of Canada, identity is deeply rooted in language, but how can they protect this?

The French Caribbean islands are a linguistic melting pot. Writers and artists explore the richness of creole.
It’s the heart-stopping moment when a bashed-in Pontiac LeMans hurtles beneath NYC’s elevated subway at 90 miles an hour, dodging traffic and pedestrians in a wild race to keep up with a hijacked N train rumbling overhead. That five-minute sequence — a crash course in ‘70s guerrilla filmmaking — is now regarded by many to be the best movie car chase of all time.
However, with the 50th anniversary of “The French Connection” revving up this week, legendary actor Gene Hackman is blunt about the genuinely death-defying scene — and the lasting impact of the gritty cop drama that won him the first of his two Oscars.
“Filmmaking has always been risky — both physically and emotionally — but I do choose to consider that film a moment in a checkered career of hits and misses,” the reclusive Hackman, 91, who retired from the screen in 2004, told The Post in a rare interview — his first in a decade.
Gene Hackman in 1971 as NYPD narcotics detective Jimmy “Popeye” Doyle in “The French Connection” (left) and on the red carpet for one of his last public appearances: the 2001 premiere of “The Royal Tenenbaums.” 20th Century Fox/Getty Images