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If you were to ask someone to draw a golf shoe, they’d likely conjure up an image of a dress shoe. The pronounced heel, the stitched welting, the rich leather and thin laces in all. Throw on some spikes, and then for the finishing touch, an FJ logo.
Celebrating its centennial this year, FootJoy has been around so long that its monogram logo has become a symbol of the sport itself. These days, its shoes are being hyped up not just by country club regulars and tour professionals, but by a young and diverse crowd who have recently taken to golf. Leaning into this momentum, the brand is pulling off collaborations, or Energy releases, left and right. From streetwear golf label Metalwood Studio, to fashion savant Jon Buscemi, to menswear evangelist Todd Snyder and eyewear craftsman GLCO, none of them can get enough of the Massachusetts brand’s latest creation: the Premiere Series.
FootJoy’s traditionally styled shoes have gone through a number of evolutions. In 1989 the brand launched DryJoys: its full-grain leather, tour performance golf shoe. 20 years later came the ICON which offered a wider range of colors and customization options. The ICONs were discontinued in…