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Mars the Label joins Flannels, marking retail milestone for the cult-favourite brand

British-based fashion phenomenon Mars the Label, founded by visionary Arianna Ajtar, has officially launched its first-ever retail partnership with the iconic British luxury retailer Flannels. The partnership marks an exciting milestone in the brand’s evolution from a homegrown e-commerce success story to a nationwide fashion mainstay.

From its humble beginnings in Ajtar’s Manchester family home in 2016 to opening the upcoming 2025 Miami Swim Week, Mars the Label has flourished into a global powerhouse. Loved by celebrities from Ekin-Su Cülcüloğlu, Ella Henderson, Mary Bedford, Bre Tiesi and Holly Scarfone, to name a few, the brand is renowned for its showstopping, sculpted styles designed for confident, fashion-forward women who value both bold silhouettes and wearable glamour.

After nearly a decade as a purely online business, this collaboration introduces a new era of visibility for Mars the Label, giving both loyal fans, affectionately known as ‘Mars Girls’, and new customers the opportunity to experience the high-quality brand staples in-person at 35 Flannels and Frasers locations across the UK. From denim sets to loungewear, corsets to trousers, the collection masterfully blends feminine essence with British edge.

Shoppers of the Flannels partnership can expect:

• Mars the Label bestsellers reimagined in fresh colourways
• …