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Accessories brand Fiorelli, owned by Global Brands Group, has launched its first recycled capsule collection, Recover.
The collection features five shapes, including the ‘Waves’ backpack in three sizes, the ‘Marina Tote’ and the ‘Cove Crossbody’ bag.
Each item in the capsule is made from approximately eight to 22 recycled plastic bottles and other responsibly sourced materials. While all the hardware on accessories, such as branded studs, zip pulls, and patches, are made using recycled metal.
The Recover bags are all designed to be highly functional for everyday use and are made with extremely hardwearing materials and water-resistant, added the brand. The larger bags offer an internal padded section for a laptop, multiple internal and side pockets. The bags’ long straps are adjustable, and the backpacks have padded back panels for added comfort.
Florence Fullalove, brand manager at Fiorelli, said in a statement: “Fiorelli is committed to being a leader in environmental responsibility and by launching Recover, our first recycled collection, we are making a great step forward in working towards a more sustainable future for our brand and our industry.”
The recycled Recover range is available in Fiorelli stores and on Fiorelli.com, as well as in-store and online at John…
Fiorelli, the established handbag and accessories brand, launched a new e-commerce digital flagship website in March. The enhanced site is built to offer a seamless shopping experience and is expected to drive significant revenue for the brand.
Fiorelli’s all-female London-based design team strives to combine functionality and quality to create desirable and affordable styles that keep you stylish and organised, whatever the occasion. The team is meticulous when it comes to detail, and each style is designed to stand the test of time. Fiorelli believes a handbag is not just an accessory but a finishing touch to an outfit and a trusty companion to carry your essentials in style. In addition, the brand does not use animal products in its collections.
Courtesy of Fiorelli“We’re excited to expand our audiences and continue building our brand that people know and love. We’re working with a fantastic performance marketing agency to help propel our growth and deliver new products to both new and existing customers,” said Nicole Cottrell, Fiorelli’s Digital Marketing Manager.
Courtesy of Fiorelli“The brand is on the cusp of an exciting period of growth, with a major milestone being the launch of the new website. It was critical to…