Simply find the best possible online shopping Festive deals
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The marketing funnel was created for a consumer who walks through its different stages. At the top is awareness; in the middle is consideration; at the bottom is purchase – all opportunities for a company to pause and make a compelling impression. The festive shopper in India doesn't walk through the funnel anymore but falls through it. The industry estimate of conversions that have taken place on account of more than one digital touchpoint on CTV, social media, search, and quick commerce is believed to be around 65% to 80%, while 20% to 35% go uncredited due to the hopping of the consumer from one device to another.
What remains unclear is whether the consumers are making their decisions rapidly or if the platforms have just collapsed the process of research, consideration and conversion into one click by algorithms. Both views seem equally correct. According to the experts interviewed earlier by storyboard18, 49% of consumers in India conduct their research on festival items 15 days before the festival, but 50% make their purchase between three and seven days of an advertisement of that product. Think long, buy fast. The higher the stakes in the market, the larger becomes the challenge…
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Indulge in Flavours of the Season
Four Seasons invites guests to gather, taste, and share in festive culinary creations