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Design Farah Vintage turns global trailblazer. Layering prints on prints, outfits read like a passport of travels. Bold African prints sit with verdant flora and fauna camouflages and hand-drawn prints. Influence came from the way the dandy sapeurs of the Congo express creativity through their outfitting – combined with Farah’s eye for detail and British urban roots.
Colours We’re really pleased with the print offer. Each piece has been commissioned from young artists from around the UK.
Fabrics Lightweight, low-tech, layered.
Silhouettes While tops become looser, bottoms remain slim. This is a nod to the story that inspired the collection and reflects a move away from super-slim silhouettes.
Prices Most are unchanged.
Does it work? – Tablethotels.com
The key theme at Farah Vintage is ‘summer in the city’, with a focus on pattern and colour in the urban environment. The palette is anchored by smoky blue and sand, offset with pops of bright pink, green and yellow. Fabrics are technical and lightweight, including ripstops, wax-coated cotton and nylon, while cotton knits, mouliné jersey and printed chambray add a more relaxed feel. Among the pieces expected to be popular are the Grendon mac with a reversible hood, the Gratley blazer with Widstow shorts in a statement check, and the Wessex shirt, which features a digital-ripped poster print in pastel shades.
Wholesale prices range from £8 for T-shirts to £54 for jackets.
Does it work? – Tablethotels.comFarah Vintage celebrated winning Menswear Brand of the Year at the Annual Drapers Awards in London. Hosted November 16th at the dazzling Grosvenor House Hotel, the UK's Drapers Fashion Awards are among the most coveted honors a brand could strive for. Celebrating style, creativity and innovation, it is a much sought after distinction by fashion labels around the globe; winning a title all but solidifies success in the marketplace.
This year, the competition was fierce as brands were judged by a panel of 12 industry leaders, including: Andy Rubin, CEO of Pentland Brands, Caroline Rush, Chief Executive of the British Fashion Council and Adam Creasey, Trading Director at Debenhams. The judging panel was asked to interrogate and analyze each of the finalist's promotional, sales and design activities over the past 12 months, in both a consumer and industry-facing capacity.
“The judges [were] looking for a menswear brand that consistently performs, offers the best sell-through or the best margin. This should be backed up by solid customer service to its wholesale stockists. The brand that [had] most improved or the one [that showed] the most interesting design or marketing direction,” explained Caroline Nodder, Editor in Chief of Drapers, on the criteria…