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Fat Face and Fabris Lane have signed a ?9m ($18.5m) licensing agreement that will see new Fat Face branded eyewear made available through Fat Face?s 139 stores worldwide, as well as in John Lewis department
stores, Boots the Chemist stores and airport stores in the UK.
The new mens and womens sunglasses collections will be launched in January 2008 and will comprise of 25 lines, with new styles being introduced each season. The optical collection is due to be launched at MIDO 2008, the world?s leading eyewear exhibition.
The collections will add to Fat Face?s existing ranges of clothing, footwear and accessories designed for men, women and kids who enjoy the active lifestyle.
The licensing deal will form an important part of Fabris Lane Ltd?s strong portfolio of licence agreements with Ben Sherman, Karen Millen, Jigsaw, Nicole Farhi, French Connection and FCUK, that complement the highly successful self owned Fabris Lane, M:UK, Freerange and Monkey Monkey brands.
Louise Barnes, Ceo at Fat Face, said: ?This deal represents the continuing success of our product development that remains key to our position as a lifestyle brand. We are excited to be adding sunglasses and optical frames to the ever-growing list of Fat…