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Embattled is not a word usually associated with TBWA chairman Trevor Beattie who, for many years, was dubbed the "enfant terrible" of adland and whose credits include "Hello Boys!" for Wonderbra and, more recently, the FCUK campaign for high street fashion chain French Connection. Yet recent weeks have seen growing press speculation that his FCUK strategy has been pulled after public criticism and a yellow card from the Advertising Standards Authority (ASA), which is pre-vetting all FCUK print ads for a second two year period. Last week the Sunday Times and its News International stablemate the Sun joined the fray by accompanying reports that Labour has asked Beattie to deliver it some "FCUK factor" with an attack on his professional reputation.
Small wonder, then, that Beattie seems a tad defensive. He may be reluctant to respond to the News International attack, but he is eager to set the record straight about FCUK and the new ad campaign which is released in cinemas, on television, and in print later this week. He insists that TBWA hasn't been forced to axe the FCUK campaign theme, and claims that the new ads carry no company branding or logo for a subtler, more sophisticated…
Either your mum let you wear a T-shirt saying FCUK OFF in huge letters across your triple A battery boobs when you were 12, or she didn’t. If she did, you’ll delight in the news that FCUK is back for spring/summer. The comeback campaign is shot by photographer Harley Weir and stylist Julia Sarr-Jamois – and if you know what you’re talking about, you’re talking about this.