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Single estate tea: More than ready to mingle
Beverage connoisseurs are always on the lookout for something better. It is in this quest, during the lockdown, that many stumbled upon single estate teas.
Though it is not a new type or grade of tea, it had a niche following, until March, when COVID-19, and a string of lockdowns made grocery shopping a challenge. Kausshal Dugarr, founder and CEO of Teabox, a premium tea brand, says that as the popular tea varieties went off the shelf, single-origin tea gained visibility.
Kausshal explains, “Single estate teas are nothing but leaves that are harvested from one estate. It is not blended and is usually sold under the name of the estate. It focuses on taste and flavour that is mostly dependent on where the estate is.”
Single-origin/estate teas are indicators of a specific region that produces specialised tea, and should not be confused with organic teas. “Not all single estate teas are organic,” says Kausshal. “We saw the highest sale of growth of single-estate tea during May-June. It was a surprising eye-opener as the customer profile pointed to a very young crowd. Tea, as a beverage, is bracketed with ‘older people’,” he adds.
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Chai Pe Charcha On Top Of The World: A Trip To Kolukkumalai – The Highest Tea Estate to Experience Divine Sunrise Ever
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Assam tea estate bets on immersive tea tourism to reconnect consumers with beverage
Amchong Tea Estate (File Image)Amid falling auction prices, climate-related disruptions and changing beverage preferences, an Assam-based tea estate is seeking to reposition tea from a daily commodity to a cultural and experiential product through factory visits, tasting sessions and immersive consumer engagement initiatives.
Amchong Tea Estate has launched 'Amchong Leaf', which it claims is India's first dedicated tea experience centre, offering visitors guided estate walks, factory tours, tea-tasting sessions, interactions with workers involved in the manufacturing process, and audio-visual presentations.
The initiative comes at a time when India's tea industry is facing mounting pressure from rising input costs, erratic weather conditions and stagnant auction price realisations despite record exports in 2025.Amchong Tea Director Ananya Khemka told PTI that the idea behind the experience centre was about reconnecting consumers with tea than generating immediate commercial returns.
Located on the outskirts of Guwahati, the centre seeks to familiarise visitors with the journey of tea from leaf to cup.
The Khemka family-run estate, operational since 1958, spans around 1,782 acres near Guwahati and produces over 1 million kg of tea annually.
The estate has engaged architect Yashaswini Apte, known for projects such as Mumbai Airport Terminal 2 and the Jio World…