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Ed Hardy merch is available now on Complex, bringing the iconic tattoo-inspired designs from Don Ed Hardy directly to your wardrobe.
Don Ed Hardy, often called "The God Father of Modern Tattoos," built his reputation through decades of mastering the traditional craft of ink. An American-born artist with international recognition, Hardy transformed tattoo art from underground culture into something that could live beyond the skin. His designs, rooted in classic tattoo imagery like tigers, skulls, roses, and koi fish, carry the weight of authentic craftsmanship that defined an entire era of body art.
The Ed Hardy brand took those same designs and translated them onto clothing, creating a visual language that merged streetwear with tattoo culture. The brand's aesthetic captures the rebellious spirit of traditional American tattooing while remaining wearable for anyone drawn to that energy.
Ed Hardy merch continues to carry that legacy forward. The collection features the signature graphics and motifs that made Hardy's work recognizable worldwide, from tigers mid-roar to intricate floral arrangements. Each piece connects back to the tradition of tattoo art that Hardy spent his career perfecting.
If you're ready to add Ed Hardy merch to your collection, shop the full range on Complex.
Tattoo pioneer Ed Hardy was one of the first artists to start using color in his tattoos, more than 40 years ago. His energy drinks (which come in orange, apple, and pomegranate flavors) are touted as “tattoos for the tongue.” Hardy’s brand of clothing is also popular (especially among the hipster-clubber set), but a little more expensive than his energy drinks, which retail for around $1.99 each.
Ed Hardy’s Celebrity Energy Drink
Looks like: Flash art on colored aluminum.
Smells like: Candy.
Tastes like: All three flavors of Ed Hardy energy drinks are super sweet, owing to the 56 grams of sugar in each can. There’s a bit of a sour kick, too, and the apple flavor leaves a strange aftertaste that’s like a cross between marshmallows and soda water.
Caffeine and other contents: The main ingredient here is Taurine. There are 1000mg of Taurine in a 16-ounce can, the same amount found in an 8-ounce can of Red Bull. We couldn’t find the actual amount of caffeine, but judging from the underwhelming caffeine kick, the content’s probably less than 80 mg (Red Bull’s caffeine content). The Ed Hardy energy blend also includes at least 100% of the recommended daily…
Every year, my 15-year-old sister sends my family her Christmas list, and it gives me a snapshot into the hallways of high schools for Gen Alpha.
As the youngest of three sisters, she sends the list to our mom, our eldest sister, and me to divvy up how we see fit. I've come to expect it to be long and detailed down to the exact style and color she's looking for.
However, this year I was caught off guard by the presence of some brands that my 30-year-old sister and I, a 26-year-old, were obsessed with at her age. Fashion is cyclical, but it's always interesting to see it unfold in real time, even if it makes me feel like I'm ancient.
My little sister is a dancer, so I wasn't shocked to see workout gear from popular athleisure brands, such as Lululemon, Alo, and Nike. The big surprises came from her requests for items I hadn't thought about since middle school. She asked for Victoria's Secret vanilla-scented body mist, flair leggings, and Ed Hardy sweatsuits, which were hot when I was growing up, for example.
Hollister is big with teens again. HollisterBrands like Hollister and UGG…