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Narrative Integrated Communications is giving £50,000 worth of pro-bono marketing assistance to help promising new businesses this year.
The first business to benefit is Easy Teasy, a loose leaf tea supplier, founded in 2014 by Tom Webb, 23, and Luci Cowie, 21
Originally formed as part of a university module designed to give students a real world experience of running a company, Easy Teasy triumphed in local and regional heats in the Young Enterprise Start-up programme, before going on to win Best Investment Proposal and Best Trade Stand awards at the national final.
Esme Flounders, marketing and communications director at Narrative, said: “We know marketing can take a good business to great places, but realise that new companies often struggle to find the money to invest in such an essential area.
“So many of the region’s businesses could amplify their success if they just had this level of marketing investment.
“I know how hard the first few years of business can be and I’m delighted Narrative is going to be supporting some of the most exciting new businesses in the North East and beyond, helping them to achieve their…
A loose leaf tea company celebrating a successful first year in business is gearing up for the next stage in its development after launching a tea-infused chocolate range.
Easy Teasy was set up in 2014 bv Harry Marshall, Luci Cowie and Tom Webb as part of Northumbria University module designed to give students real-world experience of running a company.
The start-up then triumphed in local and regional heats in the Young Enterprise Start-up programme, before going on to win Best Investment Proposal and Best Trade Stand awards at the national final in Manchester.
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Since becoming a limited company in July, the luxury brew specialist, which based in central Newcastle, has moved into the new market of tea-infused chocolate following a partnership with North East chocolatiers The Chocolate Smiths.
Easy Teasy managing director, Harry Marshall, said he already seen the venture go from strength to strength and has relished taking into its next phase of development.
“Starting out with a range of just six teas, the idea of the business was to change the perception that loose leaf tea is messy or inconvenient,” he said.
“A year on, we have 20 different flavours on offer as well as…