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There is something magical about a versatile pair of jeans—and this is where Dr. Denim comes into play.
Founded by the brothers Alexander and Johannes Graah in 2004, the Swedish denim brand came to fruition when the duo decided there needed to be a more democratic approach to denim, where a pair of jeans could be a consumer’s second skin regardless of his or her style aesthetics. From that point on, Dr. Denim set out to develop a robust lineup of everyday denim for consumers worldwide.
“At Dr. Denim, we believe that denim can take you anywhere. Great denim can be your friend at a fine dinner as well as Friday night clubbing. We believe that this should be democratic; denim is for everyone,” Alexander Graah, Dr. Denim’s CEO and creative director, said. “Back in 2005, there really were no jeans that felt affordable yet held a high quality, so we simply had to invent them ourselves.”
Today, with both a brick-and-mortar and online presence, Dr. Denim aims to be the top denim source for “dreamers and doers” who are looking for a classic, affordable and versatile pair of jeans to carry them throughout their lives.
The brand offers a…