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MILAN — When it comes to makeup, Dsquared’s gal is no wallflower.
Tapping into her racy beauty style, MAC Cosmetics will launch a collaborative color cosmetics line with Dsquared, which will be available on MAC counters globally and online beginning Oct. 1. The products, which bear Dsquared’s label, will be previewed at selected MAC sales points on Sept. 28, the same day Dsquared will hold its spring 2010 fashion show.
MAC worked with Dan and Dean Caten, the twin-brother designers behind Dsquared, to create eight products based on the label’s runway beauty look for fall 2009. Inspired by the films “Ziegfeld Follies,” “Grey Gardens” and “Girl, Interrupted,” the season’s face was a dramatic, sooty eye complemented by soft pink lips.
Key to the Dsquared product lineup, MAC proposed a new eye shadow product to achieve the look. Dubbed “greasepaint sticks,” the waxy, thick pencils deliver intense color, come in hues of violet, blue and black and retail for $17.50. Other items in the Dsquared-MAC line include sheer pink and deep berry shade lipsticks ($14), and natural hued powder duos ($21) to highlight bone structure.
The product range will be promoted within some MAC beauty spaces via a colorful visual encased…
MILAN — Dsquared added another brick to the foundation of its growing fashion brand when it announced a licensing agreement with Italian fragrance manufacturer ICR here Monday.
Dan and Dean Caten, the twin designers behind the 12-year-old brand, and Roberto Martone, chairman of ICR and its distribution arm ITF, announced the fragrance license at Dsquared’s new glossy black, nearly 10,000-square-foot offices in Via Tortona.
“It’s an important step for us as a brand, as it shows we are growing stronger and bigger,” said Dan Caten. “It’s also a part of the new image our company is taking on. Our label has a look, and now it has a smell.”
“It’s the right timing,” added Dean Caten.
This is the sixth fragrance license for ICR-ITF, which also holds fragrance licenses for Roberto Cavalli, Extè, Gianfranco Ferré, Romeo Gigli and Gai Mattiolo.
“I am really impressed with Dsquared’s creativity, and most of all struck by the potential of the brand — that really stands as the driving force behind this agreement,” said Martone.
Development of Dsquared’s first fragrance is already under way. The scent is scheduled to be launched in September 2007, with a follow-up fragrance slated to bow a year later…