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MIAMI, Sept. 24, 2024 /PRNewswire/ -- Crosshatch - the identity layer for personalization - announced today its platform's public beta launch and an initial fundraising round of $2.7 million.
Platform to hyper-personalize the internet launches and raises $2.7M
Crosshatch allows users to bring their data and context directly into apps, unlocking hyper-personalized experiences without compromising data control. Whether browsing an e-commerce site, planning a trip, or exploring a new streaming service, users can now effortlessly carry their preferences, history, and interests to services that are individually personalized to them.
"Our digital lives are fragmented across hundreds of apps and services we use. No internet service has enough of the picture to truly anticipate our needs," said Soren Larson, Co-founder and CEO of Crosshatch. "Consumers are increasingly overwhelmed wth options. Hyper-personalization offers a path to edit effortlessly."
After releasing its private beta in August, Crosshatch is already attracting industry attention. Startups in the grocery, retail, and travel planning space have shown early interest in adopting Crosshatch to enhance their customers' discovery and search process. For companies with large SKU counts…