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Nom : Pendleton x Crocs Crafted Clogs « Tucson », Pendleton x Crocs Classic Lined Clogs « Nehalem »
Coloris : multicolore
Références : 32988Z, 32989Z
Prix de vente conseillé : 120 $US
Date de sortie : 22 septembre
Où les acheter : Pendleton
Crocs et Pendleton étoffent leur offre de sabots avec deux modèles bien distincts : le Classic Lined Clog « Nehalem » et le Crafted Clog « Tucson ». Plutôt que de décliner une même silhouette dans deux imprimés, les deux marques différencient leur construction : chaque sabot arbore un motif Pendleton propre et adopte une approche différente des matières et des finitions.
Le Classic Lined Clog « Nehalem » reste le plus fidèle à la formule Crocs familière. Il reprend la version doublée du Classic Clog, avec un intérieur moelleux et une semelle intérieure rembourrée pour garder les pieds au chaud. Son imprimé s’inspire du motif Nehalem de Pendleton, que la marque associe au Nord-Ouest Pacifique et aux paysages de l’Oregon, du littoral aux forêts. La personnalisation est intégrée au modèle : l’empeigne est dotée d’un bracelet en paracorde orné de charms sur mesure, ainsi que de deux Jibbitz exclusifs pour celles et ceux qui souhaitent…
Crocs are cool again. But the footwear company's comeback story is more than just a fashion statement.
The iconic clog was a staple of early 2000s fashion. However, the brand's profitability eroded in the years following the Great Recession as it struggled to expand internationally. From 2008 to 2016, there were four years where the company's operating margin was negative, according to data from FactSet.
Crocs CEO Andrew Rees took the helm of Crocs in 2017 and spearheaded its turnaround strategy.
"When I joined the company, we refreshed the management team, we refreshed the strategy, and that was really all about getting to profitability. But also putting the right level of marketing and product innovation into the product so that we could create incremental demand," said Rees.
Crocs partnered with brands ranging from Balenciaga to Pixar, and celebrities like Justin Bieber and Post Malone, to create limited edition releases. The pandemic also created demand for comfortable footwear among consumers who were stuck at home along with frontline medical professionals.
From 2020 to 2021, the brand grew its revenue from around $1.4 billion to about $2.3 billion. Profitability soared too, as Crocs' operating margin jumped from 17.2% to 29.8% during the…