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Produced with 100% recycled fabric, the CO2Renu collection includes 30% of fibers produced from carbon emissions
CHICAGO, Sept. 20, 2023 (GLOBE NEWSWIRE) -- LanzaTech Global, Inc. (NASDAQ: LNZA), the carbon recycling company transforming waste carbon into sustainable raw materials, has partnered with the leading global adventure travel brand, Craghoppers, to launch a new sustainable fleece collection, CO2Renu, that is now available online and in stores.
LanzaTech's biology-based approach gives waste carbon a new life by recycling it into more sustainable versions of raw materials like ethanol, which is a building block for many other chemicals including polyethylene and mono ethylene glycol (MEG). MEG is a key ingredient in the manufacture of polyester (PET). In this way, ethanol from pollution can be converted into the material needed to make textiles that would otherwise be made by extracting virgin fossil carbon.
LanzaTech has partnered with green petrochemical company India Glycols Limited (IGL), the global leader in ethanol to glycol production, to convert the CarbonSmart™ Ethanol into MEG, and Far Eastern New Century (TAIEX: 1402), a global leader in sustainability and textile innovation, to convert the MEG to PET.
Comprised of 30% recycled carbon-derived PET and 70% PET made from…
Craghoppers NosiLife Pro IV: first impressionsThe Craghoppers NosiLife Pro IV is a high-performance shirt for hot weather hikes. It boasts lifelong protection from biting insects, solid UV protection and odor control. Designed for agility, it’s lightweight with a host of trail features including a solarshield collar which can be pulled up to cover your neck, UPF 40+ protection, two zip-up chest pockets, a fastener tab for rolling-up sleeves and a sunglasses wipe. In terms of styling, the NosiLife Pro IV is designed to be a more contemporary-looking version of the NosiLife Adventure, a highly popular shirt that remains a huge hit for Craghoppers. For us, the fine-tuning has paid off; the Pro IV looks neat and elegant with understated charm.The real headline here is, of course, Craghoppers’ own NosiLife anti-insect treatment. Using Permethrin, a synthetic pyrethroid, it effectively repels biting insects and lasts for the lifetime of the garment.Latest Videos FromAdvntureToday's best Craghoppers Men's NosiLife Pro IV Long Sleeve Shirt dealsSpecifications• RRP: $120 (US) / £75 (UK)
• Materials: Polyester (87%), elastane (13%) Trim polyester (100%)
• Weight (men’s large): 220g / 7.8oz
• Sizes available: S / M / L / XL /…
By Jahla Seppanen
Jim McNamara, managing director at Craghoppers, waited patiently for close to 15 years before transitioning the long-standing U.K. brand to American soil. Although still in mass operation across the Atlantic, Craghoppers is now bringing its new Adventure Travel Range, NosiLife, to U.S. outdoor and travel consumers.
This cautious look-before-you-leap approach has been credited for the mounting acceptance Craghoppers has received in U.S. markets.
And although the apparel is still currently designed – and manufactured – in the U.K. and Asia, McNamara expects to see great shifts in design and brand strategy, as dictated by the unique personality of American buyers.
Star Power
Craghoppers initially thought the ticket that would bring them to America was in teaming with celebrity star power on a unique and gritty line. The niche: high-performance gear made for die-hard, technical outdoor survivalists. Their celebrity: British explorer famous for giving himself an enema to survive days lost at sea, known for the show “Man vs. Wild,” Bear Grylls.
“Bear said to me, ‘Jim, you need to take branding to America,’” said McNamara, in an exclusive SGB interview at Outdoor Retailer Summer Market (ORSM). “But the problem was they didn’t want a technical apparel range.”
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