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This article was originally published in The Future of Beauty Trend Report. Receive your copy here
As 2025 beckons, beauty is poised for another dazzling year.
All eyes have been on the category throughout 2024: Consumer engagement is strong, prestige beauty sales are soaring, new launches are up, and retailers are dedicating more space to the category.
One overriding message shines through: “There is a definite wave of momentum in beauty at the moment, and going into 2025, I think that is only going to continue,” forecasts Kantar’s Health and Beauty Business Unit Director Matt Maxwell.
“We expect more and more noise in the category, more and more engagement, and therefore more sales,” says Maxwell.
Circana’s UK Account Director, Emma Fishwick agrees that beauty will be buoyant in 2025: “We’ve seen so much exciting innovation come to market in the latest month alone and that, in itself, is only going to help next year’s performance.”
One of the biggest shifts will be how consumers shop for beauty.
Andrew McDougall, Director of Beauty and Personal Care at Mintel tells Cosmetics Business: “Shopping…
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