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Na fotografiji je Karina nosila suknju i držala patike Chuck 70 X, a dio publike ocijenio je da trokutasti bijeli oblik nastao osvjetljenjem podsjeća na kapuljaču Ku Klux Klana. Kritike su se dodatno pojačale jer su pojedini korisnici društvenih mreža naveli da položaj patika u njenim rukama izgleda kao stopala žrtve linča.
Kompanija, koja posluje u vlasništvu Nikea, saopćila je da je reklamu uklonila nakon reakcija javnosti.
"Žao nam je. Razumijemo zašto je ova slika duboko uznemirujuća i prepoznajemo da smo pogriješili. Uklonili smo je s naših kanala i radimo na tome da je uklonimo svugdje gdje se pojavila. Ovo se nije smjelo dogoditi i bit ćemo bolji", naveli su u saopćenju.
Converse, sa sjedištem u Bostonu, u nedjelju nije odgovorio na dodatna pitanja o tome kako provjerava oglase prije objave i kako je sporni vizual odobren.
Slučaj je izazvao pozive na bojkot kompanije i zahtjeve da odgovorni za reklamu dobiju otkaz, dok su drugi komentatori tvrdili da sporna poruka nije bila namjerna. Advokat za građanska prava Lee Merritt poručio je da izvinjenje nije dovoljno: "Stalno vodimo isti razgovor jer kompanije stalno padaju na istom testu. Biti bolji znači prepoznati problem prije emitovanja, a ne nakon što budemo uvrijeđeni."
Ovo…
Converse has apologized and withdrawn a marketing campaign featuring K-pop star Karina after facing widespread backlash over imagery critics said evoked racist symbolism associated with the Ku Klux Klan and historic lynchings in the United States.
“We're sorry. We understand why this image is deeply upsetting and recognize that we got this wrong,” the Nike-owned footwear brand said in a statement. “We removed it from our channels and are working to remove it everywhere it appeared. This should not have happened, and we will do better.”
The controversy centered on a promotional image showing black sneakers hanging beneath a white, star-shaped spotlight.
Critics on social media said the composition resembled imagery associated with the Ku Klux Klan and the history of lynching in the United States.
Converse removed the campaign following the backlash, but criticism continued after users resurfaced another advertisement from the brand showing sneakers hanging from a tree branch.
The second image prompted further questions online about how…
Converse users are taking scissors, lighters and social media posts to their 'All Star' trainers after a controversial advert featuring aespa star Karina sparked a furious online boycott.
Some critics have filmed themselves cutting up or burning their Converse shoes, accusing the brand of using imagery that resembled a Ku Klux Klan hood and a hanging body. Converse has since removed the image and apologised, admitting it 'got this wrong', but the backlash has continued online.
The controversy centres on a campaign for Converse's Chuck 70 X sneaker featuring Karina, one of the members of K-pop group aespa.
In the image, Karina appears in a flowing white skirt while holding a pair of black Converse high-top trainers. A sharply pointed section of light falls across the white fabric, while the positioning of the trainers creates an unusual visual that some viewers interpreted as a person hanging from a noose.
The pointed white shape also drew comparisons to the distinctive hood associated with the Ku Klux Klan, a white supremacist organisation with a long history of racial terror against Black Americans.
Actress Yvette Nicole Brown was among those who publicly questioned the image…