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Cole & Mason partners with eco-chef to champion the Art of Seasoning

British kitchenware brand Cole & Mason, renowned for beautifully designed seasoning tools and kitchenware, is proud to announce eco chef, Guild of Food Writer Finalist for 2026 cookery writer of the year and sustainability advocate Tom Hunt as its brand ambassador, launching the partnership with The Art of Seasoning campaign, a new video series celebrating flavour, confidence and creativity in the kitchen.

Founded in London in 1919, Cole & Mason has spent more than a century helping cooks bring out the best in flavour through expertly crafted mills and thoughtfully designed kitchenware. With a reputation built on heritage, innovation and technical know-how, the brand’s longstanding position as the experts in seasoning makes this new collaboration a natural fit.

Rooted in seasonality and making delicious food more accessible, Tom’s cooking philosophy reflects a shared belief at the heart of the partnership – that flavour is central to memorable cooking.

Best known for his low-waste, ingredient-led approach, Tom believes seasoning plays a vital role in transforming humble ingredients into something extraordinary.

Tom said: “People often think a sustainable, low-waste way of eating is restrictive, but in truth it’s incredibly expansive. Seasoning is how we bring ingredients to life. A small amount…