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The Cartwright & Butler Post Box Tin has become the company’s second best-selling 200g biscuit product at Avolta‘s UK World Duty Free stores, one year after its travel retail debut.
Launched exclusively with Avolta in July 2025, the destination-inspired biscuit tin has helped drive growth for Cartwright & Butler‘s biscuit category while increasing the brand’s visibility and market share across the retailer’s UK estate.
Inspired by the iconic British red post box, the product combines the company’s Sea Salted Caramel Biscuits with souvenir-led packaging designed to appeal to travellers seeking destination-themed gifts.
The launch has been supported by prominent merchandising, including a High-Profile Promotion (HPP) at Heathrow Airport Terminal 3. According to Cartwright & Butler, the activation ranked among the airport’s best-performing HPP sites in 2025 in terms of uplift in the brand’s sales.
The biscuits are produced at the company’s Yorkshire bakery and received a Guild of Fine Foods Great Taste Award in 2025.
Cartwright & Butler Commercial Director Charlotte O’Neill said: “The performance of the Post Box Tin demonstrates the strength of combining premium food products with a distinctive sense of place.
“Travel retail customers are increasingly looking for meaningful souvenirs and gifts…
Yorkshire’s beloved biscuit connoisseurs are bringing the heat. Whilst spice might not be what people come to expect from Cartwright & Butler, they have unveiled their latest indulgence: Chilli & Cheddar Shortbread rounds. The savoury biscuits are a daring twist on the classic buttery taste that delivers a warm, spicy kick with every bite.
Sitting alongside the newly designed charming pastel shortbread tin collection, the Chilli & Cheddar shortbread round is a soft-baked biscuit packed with mature cheese and finished with a subtle kick of chilli. For savoury lovers, they’re the perfect addition for supper bites or even on a cheese board. They can even be deliciously paired with chutney and preserves like the Cartwright & Butler Tomato & Chilli or Red Onion Chutney.
Also accompanying within the shortbread in the collection:
Cartwright & Butler Demerara shortbread tin
Cartwright & Butler Lemon shortbread tin
Cartwright & Butler Chocolate & Orange shortbread tin
Cartwright & Butler Pistachio shortbread tin
Cartwright & Butler Strawberry & Clotted Cream shortbread tin
With a delicious design and taste, the tins are a must-have, whether you’re preparing for guests, looking for a sweet gifting moment or simply want to elevate your biscuit cupboard. Whilst the sweet…
Cartwright & Butler has expanded its UK travel retail portfolio with the launch of a Scotland St Andrews Flag Tin, available exclusively through Avolta‘s World Duty Free stores across Scotland.
The permanent addition to the brand’s Signature Tins range contains 150g of all-butter shortbread and features a St Andrews Flag design inspired by Scotland. The reverse of the tin includes an image of the product to help shoppers identify the contents while browsing in-store.
Cartwright & Butler said the launch forms part of its strategy to develop destination-inspired gifting products for the travel retail market.
The new tin follows the food and gifting brand’s first high-profile promotion at Edinburgh Airport earlier this year, where a dedicated activation showcased its shortbread range through product sampling, brand ambassadors and staff training.
The campaign helped increase year-to-date revenue and secured additional retail space for the brand within Avolta‘s Scottish airport estate.
Cartwright & Butler Global Travel Retail Account Manager Cooper Arnett said: “Following the positive response to our Edinburgh Airport activation, we recognised an opportunity to further develop our souvenir collection with an exclusive design that celebrates Scottish heritage.
“The St Andrews Flag Tin is a natural extension…