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Fukuoka, Japan May 21, 2026: A wide selection of golf clubs on special sale at a sports store in Japan symbolizes consumerism, leisure, and the booming market for golf equipment and sporting goods in the retail sector. *** Große Auswahl an Golfschlägern im Sonderverkauf eines Sportgeschäfts in Japan symbolisiert Konsum, Freizeit und den boomenden Markt für Golfausrüstung sowie Sportartikel im Einzelhandel. ©IMAGO/Bihlmayerfotografie

Weeks after Callaway and Good Good Golf's driver ad showed cofounder Garrett Clark shoving fellow creator Alexis Miestowski to the ground, the fallout has claimed its first jobs, David Rumsey first reported on X.

Good Good VP of brand and marketing Jeffrey Lefkovits has been fired, and Callaway director of content and production Alex Upegui is departing the company, according to people familiar with the moves. At least one additional Good Good employee, not yet identified, is also being let go. The departures mark the clearest sign yet that the controversy has reached beyond severed business ties and into the ranks of the people who greenlit the ad in the first place.

Upegui has held the role since 2023 and is believed to be the highest-ranking Callaway employee who signed off on the ad. Lefkovits' exit stings…

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