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Cadbury adds twist to its Twirl range with limited edition launch
The launch follows the success of other limited editions such as Cadbury Twirl Orange, Cadbury Twirl Caramel, Cadbury Twirl Mint and Cadbury Twirl White Dipped in 2025.
Sabina Sabova, brand executive, Cadbury Twirl, at Mondelēz International, said: “Limited-edition innovations continue to play an important role in driving shopper engagement for Cadbury Twirl.
“Building on the success of our previous launches, Cadbury Twirl Golden Dipped is designed to recruit new shoppers to the brand and give our existing fans something new to try, tapping into our recent campaign messaging and sending them from ‘Zero To Chocolatey In Milliseconds’.
“By combining the much-loved Cadbury Twirl with a caramelised white chocolate coating, we’re bringing a fresh twist to a trusted favourite that we know shoppers will be eager to get their hands on.”
Cadbury Twirl Golden Dipped is available from the end of September across grocery and convenience channels.
Size 43g, RRP £0.99
Case size: 48
Cadbury's has fans in 'fits of giggles' over huge new £2 chocolate bar
A clever marketing tactic from Cadbury’s has brought out the funny side of sharing your chocolate with loved ones.
Its new campaign, Made to Share, is quickly garnering attention, as buyers are loving the new packaging and what many are calling the fairest way to share a bar of chocolate - of course, it's a joke (or maybe not.) Earlier this year, Cadbury, in collaboration with its global creative agency VCCP, launched a series of limited-edition packaging designs created by Bulletproof. Each design serves as a fun suggestion for how the iconic chocolate bar should be shared, acting as a token of appreciation for friends and family in different situations.
The campaign aims to celebrate everyday acts of kindness and connection, reinforcing the idea that small moments of generosity can bring people closer together. Each purple-wrapped bar is cleverly divided into sections labelled with relatable and humorous prompts, such as “Who cleaned,” “Who took the notes,” and more.
The creative packaging…
Cadbury turns a chocolate clutch into a New York Fashion Week moment
Cadbury uses a crystal-covered LUAR clutch to turn generosity into a New York Fashion Week launch moment for its new U.S. brand platform.
Fashion Week is usually where brands fight for attention through clothes, celebrity sightings and spectacle. Cadbury is entering that environment with something much smaller and stranger: a crystal-covered clutch designed to carry chocolate.
The limited-edition Cadbury Clutch is part of the chocolate brand’s new “There’s Magic in More” platform, its largest U.S. campaign to date. Created with New York fashion label LUAR and media brand NYLON, the insulated bag is designed to hold Cadbury XL Bars and make the act of sharing chocolate feel like a fashion accessory.
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Why the clutch is a smart Fashion Week object
Only five Cadbury Clutches were made. Each one uses jewel-tone purple, gold accents and individually applied Swarovski crystals, with a concealed insulated interior intended to keep chocolate cool. The crystal-covered flap alone reportedly took about eight hours to complete.
That scarcity matters because the product is not meant to become a mass retail item. It is designed to behave like a cultural prop. The clutch will appear at LUAR’s Spring/Summer 2027 New…