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Cadbury adds twist to its Twirl range with limited edition launch

The launch follows the success of other limited editions such as Cadbury Twirl Orange, Cadbury Twirl Caramel, Cadbury Twirl Mint and Cadbury Twirl White Dipped in 2025.

Sabina Sabova, brand executive, Cadbury Twirl, at Mondelēz International, said: “Limited-edition innovations continue to play an important role in driving shopper engagement for Cadbury Twirl.

“Building on the success of our previous launches, Cadbury Twirl Golden Dipped is designed to recruit new shoppers to the brand and give our existing fans something new to try, tapping into our recent campaign messaging and sending them from ‘Zero To Chocolatey In Milliseconds’.

“By combining the much-loved Cadbury Twirl with a caramelised white chocolate coating, we’re bringing a fresh twist to a trusted favourite that we know shoppers will be eager to get their hands on.”

Cadbury Twirl Golden Dipped is available from the end of September across grocery and convenience channels.

Size 43g, RRP £0.99

Case size: 48

Cadbury's has fans in 'fits of giggles' over huge new £2 chocolate bar

A clever marketing tactic from Cadbury’s has brought out the funny side of sharing your chocolate with loved ones.

Its new campaign, Made to Share, is quickly garnering attention, as buyers are loving the new packaging and what many are calling the fairest way to share a bar of chocolate - of course, it's a joke (or maybe not.) Earlier this year, Cadbury, in collaboration with its global creative agency VCCP, launched a series of limited-edition packaging designs created by Bulletproof. Each design serves as a fun suggestion for how the iconic chocolate bar should be shared, acting as a token of appreciation for friends and family in different situations.

The campaign aims to celebrate everyday acts of kindness and connection, reinforcing the idea that small moments of generosity can bring people closer together. Each purple-wrapped bar is cleverly divided into sections labelled with relatable and humorous prompts, such as “Who cleaned,” “Who took the notes,” and more.

The creative packaging…

Cadbury Delights adds Oreo variant

Cadbury Delights is expanding its snack bar range with the launch of Cadbury Delights Oreo.

The new product combines Cadbury chocolate with Oreo and contains fewer than 100 calories per bar while also providing a source of fibre.

Cadbury Delights Oreo joins the existing permanent range alongside Salted Caramel and Hazelnut Flavour & Caramel. The launch is designed to meet demand for lower-calorie treats and give retailers a new option in the permissible indulgence segment.

Available in 80g four-pack and 100g five-pack multipacks, the product will roll out across grocery and convenience channels from mid-September and will be supported by a traditional media campaign.

The 80g pack has an RSP of £1.25, while the 100g pack has an RSP of £1.75. Both are available in cases of nine.