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On Tuesday, as many fashion insiders made their way to Florence for Pitti Uomo, some press, celebrities and creators took a slight detour. In the hometown of CP Company, Bologna, the brand’s creative community explored its archive, research and development (R&D) labs, and became part of a special project, which will be revealed on Friday evening during Milan Fashion Week Men’s.
Post-pandemic, Milan — the capital of men’s tailoring — has become a hub for contemporary fashion and technical outerwear. CP Company is one of the labels leading the charge, under the stewardship of Lorenzo Osti, son of the label’s founder, Massimo. Established in 1971, CP Company has undergone several ownership changes during its 54-year history. Notably, the brand was acquired by competitor Stone Island’s founder and president Carlo Rivetti in 1993. Both Stone Island and CP Company boomed during the ’80s and ’90s, popularised by the UK’s ‘casuals’ football fan subculture. And CP Company’s Goggle jacket, with eye goggles built into the hood, remains a core item for the brand following its popularity during the period.
Rivetti sold CP Company to FGF Industry in…