Bronnley online shopping search

Bronnley - BingNovice

Bronnley’s bathing legacy: Still making bubbles

After over a century, Bronnley – makers of probably the best soaps in the world – is still creating bubbles. Ripples of ’em

It all started when James "Jimmy" Bronnley, only 19, founded the firm H. Bronnley and Company in 1883. He went to Paris, where he studied the process of soap making and milling. With only £300, which he borrowed from friends, and a pocketful of dreams, he set up his own business in London, leasing a shed at 34 Verulam Street, Holborn, London. Jimmy Bronnley, who had no son, passed on the torch to his daughter Gladys, whose daughter Ann (Gladys also had no son) inherited the business. Ann also inherited her father’s (Hans Rossiter) passion for art and her mother’s eye for detail.

The rest, as they say, is soap history.

Bathing has a long, bubbly history. In the west, the first historical account on bathing focused on its healing, instead of cleansing, benefits. An Old Testament record, dating between 850 and 800 BC, tells of an Arab military commander who cured his leprosy by bathing seven times in the River Jordan. In the 20th century, the bath was a public meeting place and communal bathing…

Bronnley Eclectic Elements Fragrances

Bronnley Eclectic Elements Fragrances

It’s a massive challenge for a brand like Bronnley, or Bronnley England, as it’s now called, to push away from their ‘heritage brand’ reputation. Much as I have very fond memories of the little lemon shaped soaps (my grandma put them in her bathroom when guests were visiting) and freesia body lotions, I haven’t actually bought any Bronnley for years. I don’t know what it’s going to take for Bronnley to gather a new, younger consumer, but I’m not sure this is it. Sometimes you just have to rub out and start again.

That’s not to say that the Bronnley Eclectic Elements Fragrances aren’t great, because actually, they really are.. I especially liked Savage Flower (I’m wearing it today) for its sweet, fruity notes that make it smell far more expensive than it actually is. I also liked Exotic Embers – it kicked off with some oud-ish notes which I hate, but warmed down to a sensuous skin scent with notes of orange that again, smells really very impressive. The fragrances are £35 each, which is unexpectedly expensive, but when they launch in September, I’d very much recommend that you take a spritz where you can…

Bronnley implements strategy to capture new audiences

UK cosmetics brand Bronnley has revealed new measures it is taking to attract and engage a wider audience.

The company has extensively reviewed the market and the needs of existing and potential customers, and deduced a new strategy. One of the ways Bronnley aims to gain exposure to this untapped market is via new retail channels, as Dionne Anderson, Managing Director for Bronnley told Cosmetics Business: “As part of our future planning, the brand positioning and targeting have been reviewed. As such, we’ve recently expanded our wholesale landscape to include stockists such as House of Fraser, Harvey Nichols and Fenwick in order to engage and attract a wider consumer base.”

However, despite aiming to draw in new consumers, Anderson emphasised that Bronnley would still continue to serve its current loyal fan base. “We believe that staying true to our roots of perfumery and injecting more personality will broaden brand appeal to a wider consumer base.