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In the ’80s footwear scene, British Knights proved a breakout upon its release — and today, we’re taking a glimpse at its starry history.
Founded in 1983, British Knights grew in popularity from its colorful sneaker assortment — which was later bolstered by its celebrity ambassadors, notably MC Hammer. The brand relaunched in 2014, aiming to enter the 2010s with direction led by Scooter Braun. Since then, British Knights has continued dropping affordable sneakers with a wide array of colors, silhouettes and shapes to appeal to a wide audience.
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Below, discover everything you need to know about the British Knights brand.
British Knights was founded in 1983 by Jack Schwartz Shoes. The label marked a product shift for the company, which originally focused on releasing boat shoes in the ’30s before the popularity of sneakers grew in the ’80s and ’90s, according to Everything ’80s Podcast.
British Knights’ Metros Mens’ Oxford sneakers.Courtesy of Amazon
British Knights is known for its colorful sneakers, which combine fashion-focused silhouettes, trends and hues with sporty accents for an athletic feel. Current pairs in the brand’s line include…
words // Steve Jaconetta
Japanese artist Hajime Sorayama has teamed up with British Knights for a special footwear collection.
Inspired by the dream of metal and reflections fusing together with the human form, this collection is known as the 'Art and the Future' Pack. Featuring the British Knights Control Hi and Mid, both featuring highly reflective materials throughout the uppers. The Control Hi comes in 'Rose Gold' with a full shiny leather upper while the Control Mid comes in 'Chrome Rose Sleet' sporting a shiny leather and suede upper. Two-tone midsoles, sparkle laces, a special set of lace locks and 'Sorayama' embossed on the toe complete each pair.
The Sorayama 'Art and the Future' Pack featuring the Control Hi and Control Mid are available now at select British Knights retailers such as Oneness. Retail is set at $150 for the Hi and $130 for the Mid.
British Knights Control Hi 'Rose Gold'
British Knights Control Mid 'Chrome Rose Sleet'
Music mogul Scooter Braun is reviving sneaker brand British Knights, popularized by its association with hip-hop culture in the late ’80s and early ’90s, for a new generation.
In a new joint venture with British Knights founders Jack Schwartz Shoes, Inc., Braun has enlisted creative director Darren Romanelli (aka DrX) to bring a fresh look to the high-top non-performance shoes, much like the streetwise designs he’s developed over the years for brands like Coca-Cola, Converse and Nike.
The first designs will be unveiled at Sneaker Con in Las Vegas on Feb. 17 before going on sale at select high-end retailers beginning March 15. Braun and his SB Projects will also host two events at South By Southwest on behalf of British Knights — one at NiceKicks in Austin, another as the sponsor of the Illmore’s three-night showcase from March 13 through March 15.
“British Knights was one of my favorite shoe brands growing up, and if you came up when I did there’s two things you miss — ‘Bobby’s World’ and British Knights,” Braun says. “I hear that a lot when I talk to certain artists, like I remember having a conversation with…