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If you’ve been thinking about buying a water filter pitcher to reduce the contaminants in your drinking water, there’s a good chance you’ve heard of Brita and Pur. As the two most recognizable names in the water filter pitcher space, both brands are trusted for their affordable, easy-to-use pitchers that are ubiquitous across American homes.
Brita and Pur are the most recognizable brands in the water filter pitcher space. Here's how their offerings compare.
ILLUSTRATION: FORBES / PHOTO: RETAILERSCan’t decide which brand’s offerings make the most sense for your household? While reviewing the best water filter pitchers from a variety of trusted brands, I tested the most popular pitchers from Brita and Pur, comparing their design and ease of use, as well as the strength and life span of their filters. Ahead, here’s how the brands’ pitchers stack up.
The main function of a filter is to reduce contaminants in your drinking water. When you filter out contaminants like mercury, lead, chlorine and other chemicals, you’re not only improving the smell and taste of your tap water—you’re also ensuring that the H2O your household consumes is cleaner and purer.
Pur and Brita each offer…
Water filtration company BRITA Professional Filter unveils the PURITY C iQ, its first intelligent filtration system intended to deliver the perfect cup quality, every time.
In 1966, BRITA was one of the first companies to bring water filtration technology to the global market. Since then, the German company has been a market leader in this field, says BRITA Group Vice President of Strategic Marketing Thomas Hörning.
“Our goal is to continuously optimise filter systems in order to generate added value for our customers. Our innovations in filtration technology enable our customers to make their operations more efficient and improve profitability for their business,” says Hörning.
“With PURITY C iQ, we launched the first data-driven, smart filter system on the market.”
PURITY C iQ is much more than a filter cartridge. It’s an intelligent system that combines a filter, a filter head, and a cloud-based portal to deliver accurate data on key parameters.
“Developed in collaboration with customers, PURITY C iQ is a plug-and-play system that intelligently simplifies installation and helps you to plan maintenance in advance. Data is accessible and retrievable at any time. The result is that coffee is always enjoyed at the highest level,” Hörning says.
Seven years…
BRITA has launched a new water filtration system, called the Cube. with its UV-C light system, it claims to eliminate 99.99% of bacteria from water and improves the taste of drinks by reducing chlorine and metals.
The BRITA Cube is available now for £249.
Water filtration company, BRITA has just launched the Cube, its new wellness system that offers filtered, bacteria-free water. The BRITA Cube has new integrated filtration technology that not only helps eliminate bacteria from the water, but reduces chlorine and metals to improve the taste of both hot and cold drinks.
BRITA is well known for its collection of water filtration systems but the new Cube might be its most convenient and stylish model yet – if you can imagine a water filter being attractive! Described as an ‘all-in-one wellness system’, the BRITA Cube is designed to enhance your at-home drinking experience by eliminating up to 99.99% of bacteria from your tap water.
While tap water is pretty safe to drink, you might still want to invest in a water filter to remove any odours and impurities. That’s where the BRITA Cube comes in, as it uses a UV-C light system and its integrated MAXTRA…