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10 Unbelievable Statistics To Sell Your Boss on Business Blogging

Business blogging is a great way to reach out to the public and encourage conversion for your company’s services. But what if you know that and your boss doesn’t? In that case, it’s up to you to convince the Powers That Be that making the investment in a business blog is a smart move. Here are ten of the most persuasive statistics you can bring to the presentation you’re no doubt already preparing for your boss:

Drumming Up Interest

Getting into business blogging helps your company drum up interest by driving traffic to your site. Companies with active blogs generate 55 percent more site visits, 97 percent more links to their websites, and their pages get indexed a whopping 434 percent more often.

Keeping your blog active dramatically increases the chances of pulling in sales. A full 92 percent of business blogs that update several times a day have acquired at least one customer through their blog.

As the market rewards business blogging, more companies jump in with both feet. In just the last three years, the population of bloggers has increased by 31 percent.

Advantages Over Advertising

Your company’s blog is much more likely to be found by…