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As the self care movement continues to gain traction and evolve, more luxury skincare and fine fragrance brands are expanding into body care space.
gettyIt wasn’t too long ago when body care products like bar soaps, body washes, deodorants, and lotions were simply relegated to the toiletries or personal hygiene sections. For years, there was hardly anything aspirational or exciting about bath and body products. Up until the holistic wellness boom, which took on a life of its own from 2020 onwards, body care was no more than a daily routine and practice of good hygiene. The wellness journey is about finding little pockets of bliss and relaxation through everyday rituals. Apart from daily movement and meditation, I discovered that a few intentional moments dedicated to body care could set the tone for an inspired day and a blissful night’s rest.
Often attributed to the increasing awareness on self-care, “skinification” of body care has been gaining traction in the last two years. During this time, more and more makers of body care products have been developing entire collections that lend the same skin nourishing and anti-aging benefits as serums and face creams. It began with lotions laced with retinol…
Photo Credit: Annie Kreighbaum and Rebecca Zhou, cofounders of Soft Services, Courtesy of Soft Services
Photo Credit: Courtesy of Soft ServicesSome of the world’s best brands exist thanks to their ability to solve a clear problem. Enter Soft Services, launched by cofounders Rebecca Zhou and Annie Kreighbaum in May 2021, when they identified a void in the market for body care products that solve popular and specific skincare needs.
After meeting while working at Glossier, Zhou and Kreighbaum had gone their own ways career-wise and worked in the direct-to-consumer world as consultants, but had always remained in touch.
The spark that led to Soft Services came from a conversation they were having, about body acne and especially “bacne.” They had both turned 30, and Zhou was looking for a warm-climate wedding dress but was having trouble finding one that didn’t expose her back (and expose her bacne scars).
They started pulling on that thread and wondered: Why was no brand focused on targeting and clearing up skin concerns on the body — which is essentially our largest surface — but rather covering it up with body makeup, à la KKW Beauty?
This question revealed Soft Services’ mission.
The coworkers…
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The countdown to Christmas may be on, but you never have to worry about showing up empty-handed when you’ve got Bath & Body Works. The iconic fragrance brand has all kinds impressive gift ideas, from designer-inspired fragrances and ultra-hydrating body creams, to their cult-fave three-wick candles that anyone would be happy to receive. Thanks to their latest and most likely last big sale before the holiday shipping deadline (spoiler alert: December 17 for standard!), you can snag last-minute gifts for super cheap this weekend. Trust us, it’s one you don’t want to miss.
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Today's Top Deals
Bath & Body Works’ Body Care Day is here for 2024 and all body lotions, body butters, fine fragrance mists, body creams, body wash, and more are on super sale for just under $5. With that said, here’s everything you need to know, including a few new scents you can shop during the big event.
All Bath & Body Works Body Butters, $5 (was $19-$21)…