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‘It is just important for me to move on’: Bobbi Brown speaks on selling her namesake brand in podcast

Bobbi Brown, the make-up artist and founder behind Jones Road Beauty and her eponymous brand, has spoken out about selling her namesake brand to Estée Lauder Companies (ELC) in 1995.

During an appearance on The Bossticks Podcast – a business-focused podcast hosted by entrepreneurial duo Lauryn and Michael Bosstick – Brown opened up about the “very emotional” sale of Bobbi Brown Cosmetics to ELC.

Brown said during the interview how she sees her name on the brand’s packaging, noting that “I do not follow their Instagram or anything, but people send me stuff”.

When asked why she no longer follows her namesake brand, Brown said: “Just because I do not care, and it is just important for me to move on.”

Brown opened up about seeing the brand’s decisions differ from choices she would have made, and how that makes it easier for her to detach.

She said: “I think if you see something and you are like, ‘all right, I would not do that’.

“I mean… I do not really care.

“I think it would be worse if they turned it into the brand I really wanted it to be, without me.

“That would have been worse. That…

粉底竟能薄到只有髮絲1/10！Bobbi Brown「冬蟲夏草緞光精萃粉底」一抹養出24H透亮女神光

以「透現肌膚原生光采」為底妝 理念，BOBBI BROWN 長年深耕養膚底妝，將保養 概念融入彩妝 之中，憑藉「化妝即養膚」的特色成為不少人的底妝愛牌。2026年品牌再度升級經典底妝，推出全新「緞光精華粉底 」，從養膚、遮瑕到持妝力全面進化，讓底妝不只追求完美修飾，更要保留肌膚本身自然透亮的光澤。

BOBBI BROWN 推出全新【冬蟲夏草緞光精萃粉底】。圖／BOBBI BROWN

全新配方一口氣注入高達84%養膚精華，集結珍稀冬蟲夏草養膚精華、蓮花萃取與龍膽千金草等成分，為肌膚補充水潤感，同時讓妝後膚況維持健康透亮。宛如頂級絲緞般的精華質地輕盈延展，上臉後能迅速貼合肌膚，再透過獨家「原生透光科技」，放大肌膚與生俱來的自然光采，避免粉底覆蓋後顯得厚重、失去原有質感。

BOBBI BROWN 推出全新【冬蟲夏草緞光精萃粉底】。圖／BOBBI BROWN

靈感來自蝴蝶展翅！「原生透光科技」放大肌膚天生高級光

想讓粉底遮住瑕疵，卻又不掩蓋肌膚原有光澤，全新「緞光精華粉底」便從蝴蝶展翅時透出的細緻光芒找到靈感。獨家「原生透光科技」（Translucent Veil Technology）運用高透明反光粒子，模擬蝶翼結構對光線產生的折射、反射與柔化效果，讓光線自然穿透並在肌膚表面流轉，進一步放大原生光采。搭配如絲緞般輕盈滑順的精華質地，上臉後細緻服貼，在不犧牲肌膚真實質感的同時，呈現平滑、澎潤又水亮的高級緞光妝效。

BOBBI BROWN 推出全新【冬蟲夏草緞光精萃粉底】。圖／BOBBI BROWN

三重鎖色鎖光科技，24H持妝不暗沉

除了追求漂亮光澤，全新「三重鎖色鎖光科技」（Pigment-Lock Technology）更從三層結構強化持妝表現。第一層維持輕盈舒適的貼膚感，第二層均勻釋放色彩粒子，細緻修飾毛孔與瑕疵；第三層則加入保濕潤膚成分，同步鎖住妝色與水潤感，降低褪色、結塊、粉痕、積粉與卡紋等問題。從剛完妝的透亮光澤一路維持至24小時後，減少底妝暗沉，讓妝感長時間保持乾淨細緻。

BOBBI BROWN 推出全新【冬蟲夏草緞光精萃粉底】。圖／BOBBI BROWN

BOBBI BROWN 推出全新【冬蟲夏草緞光精萃粉底】。圖／BOBBI BROWN

84%養膚精華＋超微米粉體，上妝同時養膚

「緞光精華粉底」更將 BOBBI BROWN 招牌「化妝即養膚」概念進一步升級，配方蘊含高達84%養膚精華與8種保濕潤膚成分，在維持遮瑕力的同時，也兼顧肌膚所需的水潤感。搭配獨家「超微米粉底科技」，粉體寬度僅約髮絲的十分之一，能更加細緻地貼合肌膚紋理、柔焦細紋與瑕疵，避免厚重粉感，呈現宛如第二層肌膚般的輕透絲緞光澤。

BOBBI BROWN 推出全新【冬蟲夏草緞光精萃粉底】。圖／BOBBI BROWN

BOBBI BROWN 推出全新【冬蟲夏草緞光精萃粉底】。圖／BOBBI BROWN

養膚成分也相當講究，其中蓮花萃取有助支持 ATP 生成，為肌膚補充能量、喚醒水潤光采；冬蟲夏草養膚精華則幫助恢復肌膚活力、提亮氣色；龍膽千金草協助鎖住水分，維持飽滿水潤。配方再加入玻尿酸補充並留住水分，以及百金花萃取幫助支持肌膚中的玻尿酸作用、提升保水力，讓底妝不只當下看起來透亮細緻，卸妝後也能維持水潤好膚況。