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Blush is one element of makeup which, for years, has remained sticky territory. After the loud red rouge of the ’50s and hot pink washes lining cheekbones in the ’80s, we finally seemed to have reached a place in time where blush is natural.

More visually akin to the skin’s natural flush than ever, blush, both in terms of colour and formulation, has become warm, muted, and realistic. However, there’s a problem, and it lies in our lipstick.
Bright, loud, and graphic, lipsticks have become increasingly bold, to the point that one ‘natural’ blush doesn’t look all that natural and compatible with these lipsticks. So, what does one do? We explain.

There are two things people do when picking a blush based on theory and not what it actually looks like. The first is to pair similar colours based on the idea that they match. The second is to stick to one’s usual, ‘natural’ blush colour based on the idea that your skin’s natural flush shouldn’t change if your lip colour changes. Both these ideas are wrong.
Hi Ugly,
In the past year I have stopped wearing makeup and am feeling a lot more confident in living life with my natural face. The only issue is that when I get embarrassed or offended I tend to blush and go bright red. People then exclaim, “You’re going red!” which makes it even worse. I used to cover my skin with foundation, which was a comfort blanket. I feel the only way to hide this is to wear foundation, but I don’t want to go back. Please help!
– Flushed Out
We should all be so lucky, Flushed Out! People pay $25bn a year to look like you.
At least, that is what beauty enthusiasts across the globe spent on blush in 2024, making it the fastest-growing category in the face makeup market. Sales of luxury blush are up 60%. Hailey Bieber, Lady Gaga and Ariana Grande all recently released cult-favorite cheek products, and Selena Gomez’s Rare Beauty sells a tube every nine seconds. There are powder, cream and liquid versions. As of a few days ago, there is even skincare that doubles as blush.
Rosy cheeks meet all the current standards of feminine beauty: youthful, doll-like…