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Bluebella Partners With Ashish For The Best Range Of Couture Lingerie

Oct 11 — Bluebella, the London-based lingerie label has joined forces with Ashish for a collection of couture lingerie launching today. King of all things sequin and pioneer of demi-couture with tongue-in-cheek messages, Ashish’s bold, glamorous and colorful aesthetics are fully infused in Bluebella’s daring designs — the result? A bold range of lingerie, chemises, body jewelry, and hoodies that champion inclusivity, individualism and exceptional style that transcends seasons.

Featuring Ashish’s signature sparkle and rainbow colors, this 16-piece capsule collection (incl. a limited-edition garment bag) is driven by the idea of attainable couture, with the campaign shot at the iconic Working Men’s Club in Bethnal Green, London. The photoshoot juxtaposes the grittiness of the setting with the unapologetic attitude of both labels, bringing a spirited and lively mood to the forefront.

Emily Bendell, founder and CEO of Bluebella, speaks of the collaboration: “Ashish and Bluebella are both Hackney (an East London borough) brands with a pioneering voice continually questioning our approach to sexuality and diversity, so there was a really natural connection.” Bendell further adds: “Ashish is very interested in lingerie as a category and we…

Bluebella’s Pride Month Collection Is Here, and We Talked to the ‘Drag Race’ Stars Who Modeled It

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Make some space in your underwear drawer, because lingerie brand Bluebella just dropped a limited-edition Pride collection with gorgeous lacy pieces in basically every color of the rainbow. It’s definitely the sexiest way to show your support this Pride Month, as 10 percent of the collection’s proceeds will go to OutRight Action International, a human rights organization that advocates for LGBTIQ people around the world.

Cosmopolitan chatted with RuPaul’s Drag Race stars Brooke Lynn Hytes and Vanessa Vanjie Mateo, who model the new collection in Bluebella’s latest campaign and look hot as hell doing so. I meaaan, I’m obsessed:

Photo credit: Bluebella

“I love lingerie,” Vanjie tells Cosmo. “I love to be naked. I looked at the lingerie and I thought it was a good fit for me. I knew I was gonna look good, and I knew Brooke Lynn would look good in it.” Obviously, we’re inclined to agree.

Photo credit: Bluebella

Although Vanjie loves lingerie, the campaign was Brooke Lynn’s first time wearing it: “Literally, before the shoot, I can tell you I’ve never put lingerie on my body in…