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Bluebella Partners With Ashish For The Best Range Of Couture Lingerie

Oct 11 — Bluebella, the London-based lingerie label has joined forces with Ashish for a collection of couture lingerie launching today. King of all things sequin and pioneer of demi-couture with tongue-in-cheek messages, Ashish’s bold, glamorous and colorful aesthetics are fully infused in Bluebella’s daring designs — the result? A bold range of lingerie, chemises, body jewelry, and hoodies that champion inclusivity, individualism and exceptional style that transcends seasons.

Featuring Ashish’s signature sparkle and rainbow colors, this 16-piece capsule collection (incl. a limited-edition garment bag) is driven by the idea of attainable couture, with the campaign shot at the iconic Working Men’s Club in Bethnal Green, London. The photoshoot juxtaposes the grittiness of the setting with the unapologetic attitude of both labels, bringing a spirited and lively mood to the forefront.

Emily Bendell, founder and CEO of Bluebella, speaks of the collaboration: “Ashish and Bluebella are both Hackney (an East London borough) brands with a pioneering voice continually questioning our approach to sexuality and diversity, so there was a really natural connection.” Bendell further adds: “Ashish is very interested in lingerie as a category and we…

Bluebella unveils collaboration with Ashley Williams

Contemporary lingerie brand Bluebella has unveiled a playful collaboration with British designer Ashley Williams inspired by a shared vision of empowering women and celebrating individuality.

The Bluebella x Ashley Williams collection offers an array of nightwear, underwear and accessories, which draw from Williams’ signature aesthetic of combining edginess with elegance with bold prints and playful cuts.

The collection has two prints, Williams’ signature kitten print offering vintage and kitschy vibes to the line of bras, briefs and nightwear, and a bold tattoo print that calls back to the 90s.

The line is also part of the lingerie brand’s Eco range and each style uses more than 50 percent recycled materials. In addition, each piece is shipped in 100 percent recycled packaging.

Commenting on the collaboration, Emily Bendell, chief executive and founder of Bluebella, said in a statement: “I have always loved the spirit of Ashley’s work, as well as her energy and subversiveness with such uniquely British humour in it. Her work is so refreshing and playful while remaining meaningful.

“We have loved collaborating on this unique collection that is just as suited to wearing at home as it is to styling as…