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Billieblush, the ready-to-wear brand for young girls launched in 2013 by French group Children Worldwide Fashion (CWF), will expand its range to young boys next fall. CWF’s goal is to capitalise on the success of Billieblush, currently among the group’s top five brands in terms of sales with revenue of €22 million, and posting regular double-digit growth.

For winter 2025, Billieblush will introduce a collection for young boys aged 2 to 12, featuring T-shirts and sweatshirts decorated with amusing characters, and baggy trousers. Billieblush will also launch products aimed specifically at pre-teen girls. “Our core target are girls aged four to six, and with this pre-teen collection we want to address those up to 10-12 years of age,” said Clémence Pierson, head of brands at CWF, adding that the looks will be less colourful and glittery, but just as cheerful and optimistic, with more generous cuts.

Billieblush, which now regards itself as a global brand, will also add a new collection for baby girls aged from 1 to 18 months.

In the past, Billieblush used to have a boys line, Billiebandit, but it did…