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Belleek Pottery, the Fermanagh-based company best known for its traditional chinaware, has entered the crystal market with the launch of its Belleek Living Crystal range. Caroline Madden reports.
The new collection of contemporary crystal stemware is the latest extension of the Belleek Living brand, which was launched in 2003, and which now represents 40 per cent of Belleek's worldwide sales.
"With the introduction of Belleek Living Crystal, we aim to grow our business by over €3 million over the next two years," John McGuire, group managing partner at Belleek Pottery said yesterday. "We are setting ourselves an ambitious target but with quality products and a strong, confident brand profile, we are confident of succeeding."
Belleek has invested €2.25 million in its new crystal range, and will go head-to-head with Waterford Wedgwood at the top end of the crystal market.
"Belleek Living Crystal will enable us to further penetrate the very important gift market which in Ireland and the UK is estimated to be worth over €450 million," Mr Maguire said.
Belleek, which will celebrate its 150th anniversary next year, has outsourced production of its new collection to a crystal manufacturer in the Czech Republic to compete on price. However, all…