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Bakehouse founder Gregoire Michaud has grand plans for new stores, secret items, and merchandise this year

Every day, Bakehouse bakes and sells 30,000 sourdough egg tarts to customers. That averages nearly 11 million plump tarts sold annually, filled with sugary custard and offering the perfect crunch.

The story of Bakehouse’s signature item, a decadent symbol of Hong Kong’s food scene, was one of pure coincidence. 

On the first floor of his Wan Chai bakery, the chain’s first location, co-founder of Bakehouse Gregoire Michaud states his brand’s journey has rarely been planned out. “We have been through 12 years of trial and error,” he chuckles. 

“We opened Bakehouse in Wan Chai in March 2018. In the first two weeks, we were selling maybe 10 loaves of bread, a few croissants, and some pastries. Within a month, from word of mouth, we blew up and had a queue down both sides of the road. We asked ourselves, how are we going to sustain this?”

Their main selling item was a plain croissant, a beloved pastry of Gregoire. By lunchtime, they would sell out, but with masses of extra dough left behind after cutting the triangle shapes to form their European-styled croissants. “We had tons of dough in the freezer and we didn’t want to throw it away.”

“I…

East Coast Bakehouse snaffled up by Danish biscuit group for €13m

Drogheda-based biscuit company East Coast Bakehouse has been acquired by Danish group Bisca for €13 million.

Restructuring expert Kieran Wallace of Interpath was appointed by Judge Michael Quinn in January to act as examiner over the business, which was co-founded and run by former Enterprise Ireland chair Michael Carey.

The biscuit company employs 78 people at a manufacturing facility in Drogheda, Co Louth, and its operations have continued as normal during the 100-day examinership process. It said the deal secured all jobs at the group.

Bisca, a leading Danish biscuit manufacturer, said it agreed to “acquire and invest” in East Coast Bakehouse, providing funding for a High Court-approved “scheme of arrangement”, refinancing the company’s secured debt and supporting its ongoing working capital requirements.

The investment has been agreed by the company’s former shareholders, key creditor groups, and approved by the High Court.

Carey, who will no longer be involved with the company following the deal, said the outcome “secures the future of the business in Drogheda and the 78 jobs at the facility”.

[ ‘Preferred bidder’ approved for troubled biscuit maker East Coast Bakehouse, court hearsOpens in new window ]

“East Coast Bakehouse has witnessed good growth in the…