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UNTIL VERY recently, my abiding memory of Aviemore was of its rather angular, concrete ‘Centre’, abruptly dropped into a Speyside village in the 1960s by tourism chiefs looking to accommodate and entertain winter sports enthusiasts in self-consciously modern buildings intended to evoke Alpine lodges, but coming closer to creating a location to which a James Bond villain might happily retreat for the final explosive 20 minutes of the film
When that tourist-targeting development originally opened in 1966, Aviemore abruptly become a very cool place to be, its outré modernity drawing in hordes of young southerners, keen to be seen around its ski-lift, ice-rink, cinema, swimming pool, sauna and numerous apres-ski bars. It was, without irony, marketed as the Chamonix of the Cairngorms.
But by the early 1970s, with the availability of cheaper travel to Europe’s genuinely Alpine ski resorts distracting the fickle suburban nouveau riche, and the very basis of the Aviemore Centre’s existence sullied by the downfall of its architect John Poulson, who was jailed on corruption charges after his bribery of the commissioning public official was exposed, there was definitely a feeling that Aviemore had passed its peak.
Having blotted out the memory of some rather grey family…
In 1966, The Aviemore Centre was created to bring together the ultimate holiday experience in the north - with a new swimming pool, sauna, cinema, ice rink, shops and restaurants created to enhance this new destination.
Highlights for young visitors included Santa Claus Land, which against the backdrop of the snowy mountains felt kind of magical, and the rather nippy go-kart track.
The centre opened in 1966 as the development of the Cairn Gorm ski area got underway with department store magnate Lord Fraser of Allander and brewer George McEwan Younger coming up with the £3m resort plan to seize on the popularity of the new ski lift.
Soon, Aviemore was booming with visitors. Overnight coaches from London would drop off visitors eager for a day on the slopes with buses from Manchester and…

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