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Letbe Arthur 700: Chinese Naked Bike Starting at 6,000 Euros Challenges Yamaha MT-07 and Kawasaki Z 650

Chinese brand Letbe is bringing the Arthur 700 mid-weight naked bike to Europe, undercutting Japanese competitors by up to 2,500 euros. The specs look solid on paper, but the marketing is unintentionally entertaining.

• 693 cc parallel twin with 75 hp (55 kW) and 68 Nm, available in Germany from May 2026
• Promotional price starting at 5,990 euros (approx. 6,640 USD), list price 6,390 euros (approx. 7,080 USD)
• Imported by FK Motors Europe in Schneverdingen, five color options available

A new name is emerging in the European motorcycle market, and it sounds less like a two-wheeler brand than a Beatles song. Letbe, a sub-brand of the Chinese manufacturer Haojin from Guangzhou founded in 2022, is launching several models in Germany, Austria, and Switzerland starting May 2026. The current flagship in the lineup is called the Arthur 700, positioning itself as an affordable alternative to established mid-range naked bikes such as the Yamaha MT-07, Kawasaki Z 650, and Suzuki GSX-8S.

What does the Letbe Arthur 700 offer technically?

The Letbe Arthur 700 is powered by a liquid-cooled parallel twin with 693 cc displacement. The DOHC engine with eight valves produces 75 hp (55 kW) at 8,750 rpm according to the manufacturer, delivering…