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Armani Jeans celebrated its 25th anniversary this year by laying the groundwork for a global expansion aimed at ensuring the brand will reach many more milestones.
John Hooks, commercial and marketing director of Armani Group and president and chairman of Giorgio Armani Japan, said the company plans a “major expansion” of the Armani Jeans brand over the next three years. Those expansion efforts, said Hooks, will focus on the U.S. and Asia.
“We have big plans to open Armani Jeans corners in department stores and some specialty stores in Japan, the U.S. and Asia,” Hooks said. “However, we feel we have to gear the product for the U.S. and we are getting ready for a big launch in that market.”
Armani Jeans was introduced in the U.S. in 2002 and is sold at Barneys New York, Bloomingdale’s, Saks Fifth Avenue and Neiman Marcus.
The brand has proven its strength in other markets and is a significant portion of Armani Group’s overall business. In 2005, the brand generated sales of 274.2 million euros, or $341.4 million at average exchange, representing about 15 percent of Armani Group’s revenues for the year. In comparison, Armani Jeans generated about $151 million in sales in…
Italian luxury goods group Armani is reorganising its brands around three core labels and streamlining its shop network to counter a difficult business environment.
The Milanese group said its haute couture line, Giorgio Armani Privé, and its homeware brand Armani/Casa, would continue to exist as part of its signature Giorgio Armani label.
The second core brand, Emporio Armani, will absorb the Armani Collezioni and Armani Jeans lines.
A third label, the younger and more informal A|X Armani Exchange, will now include part of the product area previously under Armani Jeans, it said.
The reorganisation comes as Armani confirmed sales fell 5 per cent last year, to €2.5 billion (US$2.9 billion, HK$22.8 billion).
GQ Exclusive: Luxury fashion label Armani launches its affordable denim wear line in 2 stores in New Delhi.
The Armani Jeans bridge-line collection, an affordable casualwear brand under the Armani portfolio launched in India with two stores opening in Delhi this week at DLF Promenade and Select City Walk, Saket.
Spread over 1000 square feet, both stores stock the signature denims and other daywear like t-shirts, shirts, shoes, bags and belts. The collection has a younger, more trendy feel, with bigger logos and more diversified colours than what you would be expect from the Giorgio Armani line. We loved the detailing on the denims and the slim silhouettes.
Price: Accessories start at Rs 5000, denims at 10,000 and t-shirts at 7,000
Address: Select City Walk, Shop no 02 D Ground floor; DLF Promenade, Shop no 109, Ground floor. Both open from 11am −9pm
See also: The key to finding perfect denims How to buy yourself the perfect pairof jeans How to pull off skinny jeans