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Meet Arcminute, the new menswear label.
https://thearcminute.com/collections/all/products/optic-hoodie-black
Let me introduce you to Alexandra Kocovska Cipriani, a Fashion business student at Istituto Maragoni in London’s East End. Rather than focusing on what students do best, partying, eating and procrastinating, Alexandra spends her time juggling her studies and living the young female entrepreneur dream.
Imagine coming to the fashion world, where only the strong brands stay, being among thousands of new fashion designers trying to create a business, at a time where fast fashion and consumerism are at their peak, and not being taken seriously or noticed by anyone because you are a student among others. This could be quite an overwhelming process, discouraging many. But, Alexandra dreams big and has the confidence and knowledge to build a new business: a brand-new menswear label, Arcminute.
Why menswear? The female market is saturated, and Alexandra felt the need to do something different, creative and meaningful. The brand was inspired by her time living in Ghana London, Alexandra saying her creative flair stems ‘from geographical backgrounds but also music’; the…