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Brand showcase: Aqua Sphere

With the launch of its cutting-edge Seal Mask in 1998, the company set the industry standard and quickly became known as the goggle guru. Today it continues to innovate with a complete range of premium products for men, women and children, including goggles, swimwear, triathlon wetsuits and aquatic fitness training products.

Its designs have gained the respect and loyal following of many celebrities and athletes, including swimming legend Michael Phelps, with whom Aqua Sphere has recently collaborated to create the MP swimming brand. MP is aimed at the more competitive pool swimmer, whereas Aqua Sphere’s customer is the regular pool and open-water swimmer. Both have distinct, strong identities.

Innovation is at the heart of all product lines. Aqua Sphere’s regular swimmers still want – and deserve – long-lasting performance and comfort, so the company blends exciting technological fabric innovations with a choice of construction features to suit swimmers of all abilities and objectives. Whether his or her goal is stay fit or lose weight or just to enjoy regular swimming, Aqua Sphere is the brand for the #TrueSwimmer, and has just invested in a global digital and print marketing campaign to promote this ethos. For women, some styles start at…

Michael Phelps signs with new swimsuit company

Michael Phelps found a new swimsuit company after parting with Speedo, but he can’t swim in the new suit just yet.

He’s now with Aqua Sphere, a company designing a racing suit for the first time, according to The Associated Press.

At his first meet since the London Olympics in April, Phelps said his 12-year relationship with Speedo ran out at the end of 2013, he was a suit “free agent” and wore an Arena model in the meantime.

Aqua Sphere was founded in Italy in 1998 with an emphasis on swimming eyewear. Since the company is creating a new suit for Phelps, it must be approved by FINA and can’t be worn in competition until 2015 at the earliest.

Seven-time Olympic medalist Amanda Beard has trained in Aqua Sphere suits.

Phelps signed his first-ever endorsement deal with Speedo in 2001 when he was 16 and had extended the deal for four years in 2009, one year after earning a $1 million bonus from the company for winning eight gold medals in Beijing. He used that money to start his own charity foundation.

“Throughout my career, I’ve been able to do a lot of things with Speedo. The relationship…

Aqua Sphere Vista Swim Mask

I am planning to do the Alcatraz swim crossing this October and my training swims are an hour long, comprised of laps between buoys in the lake near my house. As such, I’ve had plenty of time to ponder the shortcomings of traditional swim goggles – they press into the eye sockets, fog up easily, and distort what little you can see through them. So it didn’t take much convincing, when a triathlete friend suggested I try an Aqua Sphere swim mask.

Hit the jump and learn why I’m glad I did.

Aqua Sphere is a subsidiary of Aqua Lung, the venerable dive equipment company founded by none other than Jacques-Yves Cousteau. So they know a few things about innovation and about seeing underwater. The Aqua Sphere Vista is nothing less than a revolution in swim goggles. The Vista fits more like a scuba mask than traditional swim goggles. A large skirt provides a leak proof seal on the face, though it goes over the bridge of the nose rather than covering it like a scuba mask. The strap is notched silicone which ratchets tight for a perfect fit and has a quick-release button on each side; this means…