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Apricot Celebrates 30 Years, Redefining Microgaming Legacy with Platform Focus

Celebrating its 30th anniversary, Apricot—formerly known as Microgaming Software Systems Limited—marks this milestone with a bold rebranding that looks ahead. Known for its pioneering work in online gaming, Apricot has transitioned away from content aggregation to focus on delivering advanced platform software solutions, setting a new course for its future. This evolution captures the company’s history while redefining its role as a platform-driven technology provider for the gaming industry.

Evolving from Gaming Content to Platform Expertise

The transformation of Apricot began in 2022 when Games Global acquired Microgaming’s game assets and distribution network, allowing Apricot to zero in on its platform services. With this shift, Apricot has dedicated itself to creating a secure, scalable infrastructure to support leading gaming brands worldwide. By focusing exclusively on platform software, Apricot now enables seamless, responsible gaming experiences, processing over 210 million bets daily and earning over 20 industry awards, solidifying its position as a trusted name in iGaming.

A Fresh Visual Identity Signaling Apricot’s New Path

Aligned with its platform-focused mission, Apricot has introduced a refreshed visual identity that captures both its evolved focus and its heritage as Microgaming. The updated look symbolizes Apricot’s shift from a content distributor to…

Apricot oil: Everything to know about this skin and hair powerhouse

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Tried using apricot oil for your hair? 6 ways it can help you

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