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Antler is a British travel brand with over 110 years of design and travel expertise behind it. In collaboration with award winning retail design agency Checkland Kindleysides – they created a ‘home of Antler’ that transforms the traditional luxury luggage store into a contemporary travel lifestyle destination.
Positioned as the world’s most travelled store, the concept draws on Antler’s long relationship with movement, discovery and design — shaping a space informed by over a century of journeys and the spirit of those yet to come.
Throughout, elemental forms and considered natural materials create a seamless architectural canvas that reflects Antler’s enduring British character, while embracing the rhythm and possibility of modern travel. Visitors move through panoramic landscapes, seasonal floral installations, atmospheric scents and considered moments of pause that bring Antler’s world of travel to life as a tangible and visceral experience. At all times, product narratives and hands-on engagement remain the focus, framed by immersive backdrops that bring depth and discovery to the journey.
The result is a highly-sensory and design-led retail experience for modern travellers. A tactile, design-led environment that feels rich, familiar and quietly transportive. One that captures Antler’s distinctive place within the luxury luggage store category: timeless…
Antler's revitalization continues to focus on the British heritage and landscape while modernizing the brand.
Jerome Maas via AntlerAntler, the renowned British heritage luggage brand, is set to make its mark on the bustling streets of New York City this July with the opening of its first-ever retail store, aptly dubbed a "residency." This exciting venture signifies Antler's initial foray into physical retail and represents a significant step in its journey, seamlessly blending timeless tradition with contemporary flair in the heart of SoHo.
Founded in 1914 in Bury, Northern England, Antler has built an illustrious reputation over the past century, becoming synonymous with high-quality, durable luggage. The New York residency marks a pivotal moment as the brand embarks on its new chapter. The company was acquired in 2020 by Michael Lewis, a South African fashion businessman, who, alongside a whole new leadership team, including Managing Director, Kirsty Glenne, has been working to revitalize the brand, launching new branding, websites, and wholesale partnerships over the past four years; at the heart of it—modernizing and digitizing the brand while staying true to its British heritage.
Some of Antler's transformations include introducing a refreshed logo…