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Antler extends warranty to a lifetime as brand is reimagined

For almost a year, heritage luggage label Antler has undergone an exciting, brand reimagination as it sets sights on becoming the British travel brand of the future.

Working closely with global creative studio Frosty, Antler has marked the 360-degree rebrand with the launch of a new brand campaign – a showcase of its new-found direction as a 100-year-old start-up, following the overhaul.

With an established new leadership team Antler has partnered with ex-Burberry creatives Frosty to re-shape the 110-year-old business, with an ongoing commitment to investing in people, product and the brand.

Re-imagining its legacy in quality and durable travel goods, Antler now aims to become THE iconic British travel brand, doubling down on its roots and leaning back into its historical tagline ‘For Those Who Travel Often’ – rediscovered from 1920’s archives and now an important pillar of the brand’s community strategy.

Product & Lifetime Warranty

With significant investment behind the multifaceted re-brand, a new leadership team and the creation of a new campaign, Antler has also upgraded its warranty from 10 years to a lifetime and worked on finer detailing elements such as the brand wordmark and logo, all paying testament to a continued legacy through superior, subtle…

Antler strengthens team with key hires to drive strategic investments in Southeast Asia

Antler, a Singapore-based global early-stage venture capital firm, has announced a trio of significant appointments – Shao-Ning Huang and Lorenzo Peracchione as Venture Partners, and Tudor Coman as Investment Director.

Antler said in a statement on Thursday that these appointments are a testament to Antler’s dedication to building a global community of founders, investors, and operators, further solidifying its position in the Southeast Asia region.

At present, the firm has invested in more than 900 companies across 30 cities worldwide and has an accumulated portfolio value of more than $4 billion.

According to the statement, these senior-level appointments underscores Antler’s commitment to backing founders from day zero, serving as both the earliest investor and long-term capital partner for early-stage startups.

Huang brings over two decades of expertise to Antler. As Chief Angel and Partner at AngelCentral, she has spearheaded a thriving community that fuels startup growth through strategic investments and mentorship.

Her entrepreneurial journey began with the founding of JobsCentral, a startup she established as a fresh graduate in 2000.

Under her leadership, JobsCentral evolved into a major player in the online recruitment industry, ultimately leading to a successful acquisition by CareerBuilder in 2011.

As Huang continues to hold…

Antler announces $2M in funding for startups across Singapore and Indonesia

Antler, the Singapore-based early-stage venture capital firm, has invested another $2 million in 15 startups across Singapore and Indonesia.

As a global investor, Antler said in a statement on Thursday that it has invested in over 900 startups, making them the most active investor globally and in Southeast Asia.

Since their launch in 2018, Antler has been expanding their global network rapidly to 30 cities, including Jakarta, Ho Chi Minh and most recently Kuala Lumpur in this region.

Antler said the firm is on a mission to back founders from day zero by providing unique access to co-founder matching, business validation, and pre-seed capital.

Besides being the earliest backer for startups, Antler is also a long-term capital partner that provides expansion support and scale-up funding to breakout companies from Series A onwards.

More than 150 founders from various industries and domains participated in a ten-week residency, during which the recently backed startups were formed and funded.

Founders of these startups successfully developed and validated their business ideas with the support and
expertise of Antler to secure pre-seed funding of $125,000 for each company.

Among the startups included in this round of investments are:
● Bootloader Studios: Founded by the…