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ALLSAINTS新總監秋冬重塑品牌DNA 經典公羊頭變身簽名章

從經典出發重塑ALLSAINTS衣櫥

Aaron Esh帶來的轉變，並非將ALLSAINTS徹底重塑至難以辨認，而是回歸服裝本質，從最基礎的白T、丹寧褲型到皮衣外套等品牌經典且日常的單品出發，逐件重新調整剪裁、比例、五金、內裡與收邊，這些細節微調未必能被一眼看見，但在長時間穿著中卻能感受版型與觸感的變化。

皮革單品依舊是靈魂

作為品牌靈魂的皮革單品，2026秋冬不再局限於大家都熟悉的黑色刷舊騎士外套，本季透過不同色彩、質地與比例重新探索皮革，延伸出銳利短版輪廓、寶石色麂皮等多元風格；經典騎士外套與Archive檔案庫也被重新拆解、重構，展現更具ALLSAINTS的性格。Aaron Esh也同時也發表全新視覺識別，重新定調30多年來的軍事印章、手寫筆跡與Ramskull公羊頭圖騰，尤其Ramskull更被轉化為如創作者署名般的風格印記。

透過人定義ALLSAINTS

全新篇章的首波形象企劃，則打破傳統時尚大片以展示商品為主的邏輯，邀請17位來自倫敦街頭的素人拍攝人物肖像，透過這些來自街頭、誰也不認識的陌生面孔，重新描繪出ALLSAINTS獨立、年輕且不受年齡限制的鮮明態度，展現不用大Logo也能感受風格的個性時尚。

ALLSAINTS 2026秋冬系列回歸服裝本質，打造出既熟悉又鮮明的品牌風格。品牌提供 經典皮革單品以更多風格呈現。品牌提供 ALLSAINTS 2026秋冬系列。品牌提供 Ramskull公羊頭圖騰被轉化為如創作者署名般的風格印記。品牌提供 ALLSAINTS DARIYA洋裝（左）8200元、MARLEY洋裝（右）1萬300元。品牌提供 ALLSAINTS VEGASON皮衣外套（左）1萬9600元、OAKLAND皮衣外套（右）2萬3200元。品牌提供 ALLSAINTS ENFIELD外套，1萬300元。品牌提供 ALLSAINTS COURT上衣，7200元。品牌提供 ALLSAINTS MABEL短版針織上衣，6700元。品牌提供 ALLSAINTS MABEL低腰長褲，7200元。品牌提供

AllSaints換帥！Aaron Esh首季重新定義英倫搖滾 找素人拍廣告

Can Aaron Esh Make AllSaints Cool Again?

It’s midday on a Wednesday at AllSaints HQ, a former industrial warehouse in London’s East End that, for some three decades, has housed the British premium brand. Designer Aaron Esh, a city native known for his buzzy namesake label, is finalizing almost a year’s worth of work as AllSaints chief creative officer, ahead of the big reveal on September 1. The question is, can Esh make AllSaints cool again?

After wiping the brand’s Instagram account in August, the London-born designer has been dripfeeding his vision for a new AllSaints, with a series of black and white photos introducing himself and his collaborators on the revamp, including art director Jamie Reid, stylist Katy England, and Farfetch’s head of editorial content and creative Matthew Whitehouse, who has worked as editor for free zine The Ram, landing during London Fashion Week as part of the relaunch. Behind the scenes, Esh has bulked up his AllSaints atelier, too, with hires from McQueen, Marni, and Burberry. The result is a highly finished offering of forever pieces that — based on a showroom tour — could be incorporated into both a directional and more prosaic consumer’s wardrobe, all backdropped with a broader brand image rooted…