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Airwalk footwear is now exclusively at JCPenney.
The global action sports and lifestyle brand is now offering its sneakers, skate shoes, and sandals at 520 of the retailer’s stores and on jcp.com. And according to JCPenney, Airwalk will expand its assortment to include apparel just in time for back-to-school.
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For Michelle Wlazlo, EVP and chief merchandising officer at JCPenney, this partnership just makes sense. “There are a lot of JCPenney customers who grew up with Airwalk, and now they can reconnect with the style they love,” Wlazlo told FN in an exclusive interview. “Customers new to Airwalk will be excited to see the designs we’ve brought in.”
Credit: Courtesy of JCPenney
Courtesy of JCPenney
And as Wlazlo pointed out, the addition of Airwalk is part of the retailer’s overall footwear strategy. “Over the past three years we have refined our portfolio of brands, including private, national and partner brands. Airwalk is a well-loved action sports lifestyle brand and a unique addition to our extensive footwear portfolio.”
Asked about which customer will gravitate to the brand, Wlazlo said that Airwalk is designed to appeal to the board sport enthusiast in everyone who appreciates the urban…
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News Corp Australia.