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J.C. Penney Co. Inc., adding some Southern California attitude to its offerings, has launched an exclusive Airwalk line of sneakers, skate shoes and sandals, and will add Airwalk apparel in time for back-to-school 2022.
Airwalk, considered a pioneer of the skate culture, is owned by Authentic Brands Group.
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“ABG is excited to announce the launch of Airwalk at J.C.Penney,” said Jarrod Weber, ABG’s group president lifestyle, chief brand officer. “This is a new comprehensive apparel and footwear plan for the brand within this channel. The styles and designs will continue to pay homage to the brand’s DNA and we are focused on building the next generation of Airwalk consumers.”
Airwalk should also help Penney’s attract many more customers of a younger age.
“We want customers to be excited about who they can become and the experiences they can have when they wear our collections,” said Michelle Wlazlo, Penney’s executive vice president and chief merchandising officer. “Airwalk at J.C. Penney makes the brand’s signature So-Cal spirit and fashion accessible to everyone, whether they connect with the brand through attitude or activity.”
For more than three decades, Airwalk has been bringing its SoCal style and attitude to consumers around…